Innovation

🛍 Woolacombe Bay Hotel, Devon, experienced a 14% increase in spa bookings within the first three months of an integration launched a year ago by Profitroom and TRYBE. Online bookings now represent 70% of spa revenue, reducing phone reservations previously at 70%. The integration eliminates duplicate bookings, reduces abandoned carts, and saves 30 admin hours weekly per site. This technology combines Profitroom’s booking engine with TRYBE's spa management software, offering guests a seamless package booking experience.

🛳 Ponant Expeditions enhances guest travel by adopting Smartvel's EntryDocs for Cruises, an intuitive travel documentation tool. Integrated into Ponant's digital platforms, this solution assists in verifying necessary travel documents for over 70 countries. It aims to provide seamless experiences for guests throughout their journey, from boarding cruises to international flights. Priscila Martin emphasizes stress-free travel, while Smartvel's CEO, Iñigo Valenzuela, highlights their focus on clarity and efficiency in a dynamic travel landscape.

💻 Announced last week, Mews' Atomize has achieved record-breaking adoption, doubling its customer base in six months and automating pricing for 70% of users. Acquired in late 2024, Atomize now uses AI to manage revenue for various hotel spaces. Key markets include the Nordics, DACH, France, North America, and the Middle East, with notable customers like First Hotels and JustStay. This AI-powered tool enables hoteliers to optimize revenue, with significant growth anticipated.

📶 Firsty and Proximus Global partnership enhances global mobile connectivity via an eSIM platform, offering travelers affordable roaming in over 170 countries. Firsty, collaborating with companies like Uber, Mastercard, and Belfius, provides unique service models, including free global connectivity. This partnership leverages Proximus Global's mobile infrastructure to reduce operational costs and improve user experience. Gauthier Thierens of Firsty emphasizes seamless connectivity for users, while Proximus highlights the necessity of global partnerships for effective eSIM deployment.

💻 Ireckonu warns about AI risks in hospitality. CEO Jan Jaap van Roon highlights legal and trust issues from using public AI models like ChatGPT without safeguards. Risks include exposing guest data to servers in weak privacy jurisdictions and GDPR fines. Ireckonu advises using internal AI models and tools like Microsoft Copilot. Hotels should invest in secure systems, staff training, and policies. Urges global guidelines for AI use in guest data, emphasizing proactive industry leadership.

🚪 RoomRaccoon partners with i-Checkin to automate hotel and vacation rental check-ins using a digital key system, enhancing guest experiences. Guests receive a secure digital key via WhatsApp or email to unlock doors, reducing front desk workload. The system supports over 300 electronic lock models from 42 manufacturers and works with all intercom systems. Tymen van Dyl emphasizes improved security and satisfaction, while Sebastian Worel highlights operational cost savings and staff efficiency.

💻 SIHOT upgrades its SIHOT@360º API with REST technology to enhance interface building and security. This update, featuring an embedded Token Service, supports multiple Identity Providers like Microsoft Entra ID and Amazon Cognito. Developers benefit from improved authentication, data integrity, and traceability. Carsten Wernet, CEO of SIHOT, highlights the API's role in simplifying development and boosting flexibility, enabling faster market entry and stronger connectivity for hospitality management and services.

📅 Holiwise, a London-based AI travel agency, raised €1.45M in an oversubscribed pre-seed round involving executives from Bank of America, Barclays, Google, and Goldman Sachs. Led by Bobby Previti, with Ulf Nilsson joining the board, the funds will enhance AI travel services for over 10,000 destinations. Major integrations include HBX Group and Amadeus, allowing instant personalized trip planning. Notably, the platform boasts tens of thousands of monthly users with an 80% return rate.

💻 In her journey from the Soviet Union to the U.S., she delved into hospitality, initially working 90-hour weeks and progressing through various roles. Mentored by Dana Blasi in revenue management, she developed the first AI-powered RMS, increasing RevPAR by 30%. The field has evolved, focusing now on revenue and profit optimization with a 20% possible yearly profitability boost through technology. Challenges remain, including tech adoption, dynamic pricing, and direct bookings. Embracing AI is key for future success.

📈 SignalFlare utilizes AI and machine learning to aid restaurants with pricing and customer behavior insights. Founded amid the pandemic by Lukianoff, it uses mobile, credit card, and economic data, outperforming traditional models. With seven full-time employees and clients like Habit Burger and Velvet Taco, it helps simulate business scenarios. SignalFlare aims to become a decision-intelligence platform, expanding into promotions and strategy. It was featured in the RTN Start-Up Alley at MURTEC 2025, with 2026 applications opening soon.