Innovation

Good News: Web traffic from search won’t go to zero. People will still visit websites: > Some sites are pretty optimized for what they do. Booking, Expedia, Trip, Airbnb aren’t…

Referrals from ChatGPT to news publishers are growing, but not enough to counter the decline in clicks resulting from users increasingly getting their news directly from AI or AI-powered search…

Newly refurbished New South Wales property simplified OTA management and grew direct bookings using STAAH’s powerful platform. Set in the heart of Barham, New South Wales, Barham Bridge Motor Inn…

Google‘s Search Volume Hasn’t Dropped… But ChatGPT Is Quietly Reshaping the Future of Search Over the past decade, Google has been the undisputed leader in online search. Its dominance has…

Plot twist: The biggest threat to Google’s travel dominance isn’t another search engine 🤯 It’s platforms like Skyscanner turning themselves into AI-powered travel advisors. While everyone’s obsessing over SEO and…

The new front door to your hotel isn’t your website. It’s an AI-generated paragraph. For 20 years, the game was getting guests to your website. We mastered SEO and direct…

I was thinking about this over the weekend – just how much extra effort it now takes to simply buy things. We’re told technology makes life easier. Faster. Smarter. More…

Traditional wisdom will tell you that switching your hotel’s Property Management System (PMS) is about the most painful thing a hotelier can do. Your team is busy. Your property never…

SIHOT delivers integrated digital infrastructure to achieve ongoing operational and commercial excellence fidelis hospitality, an owner-managed hotel group operating branded properties across Germany, has successfully transformed its operations using SIHOT’s…

Why Most MCP Startups Will Die (and Who Won’t) MCPs and the API Parallel When Anthropic launched the Model Context Protocol (MCP) in late 2024, it struck a chord across…