Innovation

🛫 Amadeus has acquired AI-first U.S. technology firm SkyLink to enhance corporate travel solutions. SkyLink, known for its AI architecture and chat platform integration, adds value to Amadeus' strategy by supporting Travel Management Companies (TMCs) and expanding in North America. Amadeus plans to broaden AI capabilities across airlines, airports, and hospitality, leveraging its global scale and integrated business logic. Founded in 1987, Amadeus emphasizes reliability and innovation in the travel industry.

📅 In Berlin, Shiji launched the Booking Studio, part of the Stellaris Digital portfolio. This direct booking engine integrates with Daylight PMS to offer real-time availability, pricing, and reservations without third-party delays. Hotels gain full control over the booking process, maintaining brand identity. Booking Studio simplifies complex booking scenarios and aims to enhance direct bookings, reducing reliance on intermediaries. Krisztina Budai from Shiji emphasizes its focus on operational confidence and brand-centric experiences.

🏕️ Automating campground operations can significantly enhance efficiency and bookings. Campground management software streamlines tasks such as reservations, invoicing, and guest communications. By reducing manual labor, campground operators can focus on providing better guest experiences and managing resources effectively. The use of such software is becoming essential for modern campgrounds to meet increasing guest expectations and industry standards.

💻 Expedia and Booking are leveraging AI to enhance services and personalization. Expedia's CEO, Ariane Gorin, mentioned that their sites are 30% faster than last year. Booking's CFO, Ewout Steenbergen, noted a 10% increase in bookings while customer service costs decreased. In 2025, Expedia spent $8.19 billion on selling and marketing, with total revenue of $14.73 billion. Marriott predicts 2026 gross fee revenues between $5.90 billion and $5.96 billion. The competition between hotels and OTAs continues to intensify.