The impact of GenAI on Travel Marketing
🚀 Mike Coletta hosted Phocuswright’s New Age(nts) Trend Series, focusing on generative AI's impact on travel marketing. Panelists Brennen Bliss, Michael Goldrich, and John Lyotier discussed AI's role in reshaping brand visibility, business models, and necessary marketing skills. The shift is from direct-to-consumer methods to AI-driven decision influence. Marketers must adapt quickly as AI transforms the landscape, influencing how marketing messages reach travelers. Those embracing an AI-first approach may gain competitive advantages.
Share
