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Innovation

4712 posts

Innovation and technology news for the hospitality industry: AI, digital tools and how hotels are transforming, from 10 Minutes News for Hoteliers.

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  • 3 min

From Sales Heroes to Scalable Systems: The Leadership Shift Defining 2026

  • Automatic
  • 30 January 2026
📊 2026, sales leadership must pivot from the "top performer" model to a scalable system-driven approach. Traditional reliance on star sellers is outdated due to complex buying processes involving committees and digital influences. Artificial intelligence redefines sales value, emphasizing judgment and coordination over individual effort. Key shifts: team-based revenue, outcome-aligned incentives, role specialization, and data-guided decisions. The focus is on building resilient, cohesive teams, ensuring predictable performance and sustainable growth. 🏆
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  • 2 min

Blended Proteins for the Flexitarian Age? Inside the Rise of Animal-Plant Hybrids

  • [email protected]
  • 30 January 2026
🍄 In a blind taste test, Nectar's blended burger with Fable's shiitake outperformed 100% beef, being one of only two products to do so. Fable’s products use 98% less water and reduce greenhouse gas emissions by 94% compared to beef. Replacing half of meat consumption could lower emissions by 31%. Blended proteins offer a sustainable, flavorful alternative, akin to hybrid cars, providing familiar tastes while reducing environmental impact.
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  • 2 min

Can A Hotel Subscription Offer You a Touch of Luxury? Accor’s New Subscription Aims to Reshape Hospitality Loyalty Programmes

  • [email protected]
  • 30 January 2026
🌍 Couton began her hospitality career at Accor in Paris after an MBA, inspired by travel in Thailand. She has over 20 years of experience in Thailand and Singapore, focusing on loyalty, digital marketing, and B2B. Opportunities for the Explorer community include events like a New Year’s Eve dinner with an Antarctica flight from Pullman Melbourne and a seven-night luxury retreat at Sofitel Bali. Future hospitality subscription services will prioritize hyper-personalization, evolving to include holistic lifestyle benefits.
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  • 2 min

Even as AI captures attention and imagination, there are still some simple ground truths we face in hospitality, both from the underlying systems and from a training and guest experience design… | Stuart Greif | 20 comments

  • Stuart Greif
  • 30 January 2026
💸 In 2026, a loyalty member of 30 years with a lifetime elite status at a global hotel brand experienced a service oversight. Despite having a branded credit card for over 25 years and staying at the hotel on their birthday, there was no recognition of the occasion. This highlights a gap in customer service, especially at luxury brands. The failure to automate birthday recognition, despite having decades of data, underscores the need for better integration of AI and staff training in hospitality systems.
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  • 3 min

The Hidden Cost of Inconsistency: Why Manual Workflows Are Holding Back Hotel Groups

  • 10minhotel
  • 30 January 2026
By Linda Girrbach, Co-Founder & Head of Hospitality Consulting at RobosizeME Let’s talk about a silent problem that’s costing hotel groups thousands of hours a year, and quietly strangling their…
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  • 2 min

Best Western and Tripadvisor launch…

  • Ronan Daniel1
  • 30 January 2026
🏆 2026 FIFA World Cup: Hosted by the United States, Canada, and Mexico, this is the first time three countries jointly host. More than 200 BWH Hotels are within 40 km of stadiums. The "Go for the Goal" AI tool, leveraging Tripadvisor data, helps travelers plan itineraries, offering hotel suggestions, routes, and personalized recommendations in English and Spanish. It addresses challenges like travel between matches across vast distances. BWH Hotels has 18 brands and around 4,300 hotels worldwide.
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  • 9 min

Travel Tech Essentialist #195: Essence

  • Mauricio Prieto
  • 29 January 2026
📈 Meta's $2B Manus acquisition faces competition as Anthropic's AI-built Claude Code launches in 10 days, boasting 95% cost savings and 92% quicker timelines. Ethan Mollick's Penn experiment exemplifies AI's efficiency, compressing months-long startup tasks into four days. OpenAI introduces a 4% Shopify fee starting January 26, increasing costs to over $7 per $100 order. Meanwhile, OpenAI anticipates $14B cash burn by 2026, with Anthropic targeting $20B-$26B ARR by the same year.
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  • 1 min

IHG selects Oracle OPERA cloud management system for the Americas, EMEAA

  • HOTELS Editors
  • 29 January 2026
💻 Oracle’s OPERA Cloud platform approved by IHG Hotels & Resorts as a property management system for America and EMEAA regions. This approval allows franchisees to choose tech solutions aligning with their needs. OPERA Cloud standardizes operations for enhanced guest interactions. Alex Alt of Oracle highlighted data-driven decision-making benefits, while Jolie Fleming of IHG emphasized its advanced capabilities for performance. Oracle has over 45 years of experience in hospitality tech.
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  • 2 min

RMS Pay surpasses €1 billion in transactions as operators embrace fully integrated payments

  • 10minhotel
  • 29 January 2026
Melbourne, 29 January 2026 – RMS, a leading hospitality platform for hotels, motels, parks, serviced apartments and short-term rentals, today announced that its fully integrated payment solution, RMS Pay, has surpassed…
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  • 3 min

ALL Accor puts ChatGPT in its members’ pockets

  • e.tulliez1
  • 29 January 2026
💻 Accor has launched its ALL loyalty program within ChatGPT, partnering with OpenAI to offer conversational interactions for destination searches and offers. This integration aims to capture traveler intentions early and enhance ALL's visibility. Alix Boulnois emphasizes serving guests where they are. Accor sees generative AI as a tool to achieve business goals and manage customer relationships effectively. The initiative enriches Accor's digital ecosystem, complementing existing channels without replacing them.
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