Innovation

4857 posts

Innovation and technology news for the hospitality industry: AI, digital tools and how hotels are transforming, from 10 Minutes News for Hoteliers.

From Fragmented PMS to Forecast Confidence: A Case Study

📈 Multi-property hotel operators face challenges with fragmented data due to diverse PMS systems, leading to delays in forecasting and decision-making. By unifying data for consistent forecasting, the operator improved RGI performance and decision velocity. Predictive insights enabled proactive actions, reducing errors and aligning revenue strategies. The use of Juyo Analytics unified data across properties, fostering trust and confidence in financial planning and executive decision-making. Automation and storytelling in reporting enhance strategic focus.
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Volotea adopts Navitaire’s Stratos for AI-orchestrated retailing

🚀 Low-cost Spanish airline Volotea will adopt Navitaire Stratos, an AI-driven, cloud-native retailing platform by Amadeus. The move enhances personalised shopping, with a unified shopping cart and expanded self‑service options. Stratos simplifies partner airline connections and integrates with third-party services like car hire. This aims to boost revenue and improve agility in a competitive market. The platform's open architecture accelerates new capability introductions, ensuring Volotea stays ahead in dynamic, data‑driven commerce.
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Holiday rental group Awaze launches app within ChatGPT for traveller ease

📱 Awaze, Europe's largest holiday rental provider, launched an app on OpenAI’s ChatGPT for booking UK cottages, reflecting rising demand for AI travel planning. Consumers describe ideal breaks, like a dog-friendly cottage with a hot tub, to get tailored results. Awaze's £45m annual tech investment enabled rapid app development. Over the past year, Awaze built digital foundations and released eight new apps, enhancing booking experiences and supporting property owners through AI tools.
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Guest Post: The thrill isn’t gone… it’s waiting on the next turn

🏨 The short-term rental industry is at a crossroads. AI is automating tasks like marketing and guest messaging, impacting operator decisions. One path focuses on cost reduction and efficiency, leading to commoditization, while the other emphasizes personalized experiences, enhancing brand value. Investing in hospitality can boost repeat bookings from 5% to 18%, as shown in an analysis of 230,000 bookings. Operators achieving 28% direct repeat bookings can surpass the 9% on platforms like Airbnb, thus improving economic outcomes.
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  • 2 min

I’ve been playing around with Claude Cowork Anthropic’s AI and OpenClaw (Now part of OpenAI) lately… and honestly, It’s a shift. If you work in hospitality and you’re not experimenting with AI… | Joan Sanz

💻 Claude Cowork by Anthropic and OpenClaw (now part of OpenAI) are revolutionizing hospitality with AI. AI agents can now optimize CRM pipelines, set up hotel PMS in minutes, and manage room types in Channel Managers with full mapping logic, reducing manual errors and inefficiencies. These agents can detect operational anomalies, optimize room assignments, and predict maintenance issues, all through platforms like WhatsApp, Slack, or Telegram, enhancing efficiency and execution in Hoteltech sales.
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  • 3 min

Booking Studio by Shiji, a customizable direct booking engine built for hotel websites

📅 Berlin, Germany, February 23, 2026 – Shiji launches Booking Studio, a direct booking engine integrated with Daylight PMS, enhancing hotel control over booking experiences. Key features include real-time availability, centralized control, and flexible booking flows. Booking Studio supports hotels in optimizing their direct booking strategies, reducing third-party reliance. Shiji serves over 91,000 hotels and employs more than 5,000 people worldwide, offering comprehensive technology solutions for the hospitality industry. For details, visit Shiji's website.
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Congresses and events: without a data strategy, no viable agentic AI

🤖 Accor adopts a strategic approach to AI, prioritizing business needs over technology. By shifting from AI that responds to AI that acts, Accor aims to enhance MICE processes through automation and hyper-personalization. They have a five-year vision focusing on B2B/B2C services and loyalty platforms. A Centre of Excellence in generative AI and initiatives like Accor GPT are established. The AI interacts with business systems, triggering workflows and transactions, ensuring controlled industrialization.
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ChatGPT begins showing ads in first responses

💰 Feb 23, 2026, in the U.S., ChatGPT starts showing sponsored ads in its first response to user prompts about travel. These ads, marked with “Sponsored” tags and brand icons, appear on high-intent queries like booking trips, marking AI platforms as new advertising battlegrounds. Initially, ads target major hotel groups due to high budget barriers. Independent hotels should monitor AI's impact on booking behaviors for potential future visibility.
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