Innovation

As AI tools like ChatGPT, Perplexity, and Claude become the new search engines, a new kind of optimization is emerging: GEO — Generative Engine Optimization.

S Hotels and Resorts PCL (SET: SHR), the international hospitality company under Singha Estate PCL (SET: S), is proud to announce its partnership with Global Hotel Alliance (GHA) to join a curated collection of independent hospitality brands through GHA DISCOVERY, a multi-brand loyalty programme powered by a shared technology platform. GHA is the world’s largest alliance of independent hotel brands with 45 brands and 850 hotels in 100 countries. Its award-winning loyalty programme— GHA DISCOVERY – offers members unparalleled access to world-class hospitality.

Operational efficiency is crucial for success. Hotel leaders face the challenge of meeting guest expectations while managing costs and optimizing operations. One area ripe for improvement is linen and uniform management, often plagued by inefficiencies and manual processes.

Note: Each section title is a distorted echo of a punk anthem. Some are obvious, some are deep cuts. Let’s see who gets them all. Winner gets a beef, paid by yours truly. Promise.

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This article was written by Hospitality Technology. Click here to read the original article Peter Piper Pizza has added SoundHound AI  technology that allows guests to place phone orders for…