ChatGPT performs a search in nearly one-third of prompts
📊 Oct 17, 2025, a Nectiv study shows that ChatGPT initiates a web search in 31% of prompts, averaging 2.17 searches per query, with each search averaging 5.48 words. The focus is on local-intent content (59%), with less emphasis on credit cards (18%) and fashion (19%). SEOs can shape ChatGPT results by optimizing for structured, commercial-style data. The study analyzed over 8,500 prompts and 2,600+ queries. Read more at [Nectiv](https://nectivdigital.com/new-data-study-what-queries-is-chatgpt-using-behind-the-scenes/?nocache=1).
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