Innovation

🍴 Real Time Ordering, Platinum Relations, and National Computer Corporation launched RTO Tableside Order and Pay solutions for restaurants. This technology integrates with NCC's Reflection POS systems, allowing servers to send orders directly to the kitchen and process payments using PAX A77 handheld devices with Wi-Fi and 4G connectivity. RTO Tableside facilitates seamless transactions, improves server productivity, controls labor costs, and accelerates table turn rates. Available in the U.S. and Canada, it offers a modern service for a low monthly subscription.

📱 Real Time Ordering, Platinum Relations, and National Computer Corporation launched RTO Tableside Order and Pay solutions, integrating with restaurants' Reflection POS systems for direct kitchen communication and on-the-spot payment processing via NETePay Hosted. Utilizing the PAX A77 device, the solutions offer Wi-Fi and 4G connectivity, applicable for multiple service types, such as QSRs, food trucks, and full-service dining. Available now in the U.S. and Canada, it promises increased server productivity and faster table turnover for a monthly subscription fee.

🏨 Atomize, a Mews company, offers the first Revenue Management System for real-time price optimization, allowing hoteliers to immediately optimize rates and adapt to market changes. Revenue Managers utilizing Atomize can respond instantaneously to events like surprise concerts, benefiting from increased demand without delay. The RMS monitors data 365 days in advance, factors in various market indicators, and updates rates automatically, contrasting with manual updates that may lead to missed revenue opportunities. Testimonials like that of Jonathan Anthamatten, General Manager at EMA House, highlight the system's impact on maximizing revenue.

💳 Starbucks' loyalty program boasts 34M members and $1.78B in stored value, with members spending 3x more. Target's Circle members spend 5x the average, with $4B processed in Q1. 7-Eleven has 55M+ members, with 38% of transactions via app. Dunkin's wallet reloads lead to 2.5x visits and 20% higher average order value (AOV). Chase Sapphire offers a premium card with luxury lifestyle rewards. Amazon Prime, RH Membership, Costco, and Panera Unlimited Sip Club exemplify successful subscription-based loyalty. United Airlines' loyalty program generated $1.8B in EBITDA, 26% of their total. Delta's loyalty accounts for 57% of revenue, and American Airlines sees 61% of flight revenue from AAdvantage members. JetBlue's loyalty program is valued at $5.5B. Adidas AdiClub has over 240M members with 2x higher lifetime value (LTV) and 50% more frequent purchases. Under Armour's members are twice as likely to repeat purchases within 90 days. Sephora's tiered rewards foster an emotional connection. Chick-fil-A and Sweetgreen focus on brand values and personalized challenges over traditional points. The article highlights a shift from points to payment-loyalty loops, wallets, subscriptions, and emotional incentives to enhance customer engagement and brand

🔍 SOCi's 2025 Consumer Behavior Index reveals a fragmented search landscape: 83% use traditional engines, social media at 73%, navigation apps 58%, review sites 19%, AI tools 19%. Search impressions dropped 10% year-over-year. Gen Z uses an average of 3.6 platforms before making a purchase. Gartner predicts a 25% drop in search demand by 2026, aligning with SOCi's data trends. Brands are urged to adapt their strategies to remain visible in a multi-platform digital environment.

🔍 The 2025 Consumer Behavior Index (CBI) by SOCi shows 83% of consumers use search engines, but social media (73%), navigation apps (58%), review sites (19%), and AI tools (19%) diversify searches. Search impressions are down 10% year-over-year. Gen Z averages 3.6 platforms for purchase decisions, favoring platforms like Instagram and TikTok over Google. Gartner predicted a 25% drop in search demand by 2026; SOCi's data confirms the trend. Multi-location brands are urged to adapt strategies for visibility across multiple platforms.

📈 Chad Kimner appointed as Senior Vice President of Growth & Operations at Visiting Media, effective May 12. Kimner, with a background in product management and marketing, previously directed product marketing at Meta’s Reality Labs and held leadership roles at Mozilla for nine years. CEO Jascha Kaykas-Wolff highlights Kimner's product leadership and operational excellence as crucial for Visiting Media's growth in the global hospitality sector. Kimner aims to enhance product development and go-to-market execution, aligning with SVPs Steve Sackman and Kevin Huang.

💸 Bhutan, in partnership with Binance Pay and DK Bank, becomes the first country to introduce a national-level crypto payment system for tourism. Over 100 merchants across Bhutan, including remote areas, accept payments through Binance Pay, covering airline tickets, visas, accommodations, and more. The system offers low transaction fees with zero gas fees. Travellers can pay using over 100 cryptocurrencies like BNB, BTC, and USDC, enhancing a cashless, seamless, and secure travel experience.

📅 The Advantage Travel Partnership has formed a strategic alliance with corporate travel technology provider Atriis. This collaboration aims to enhance the Partnership's One Stop Business Hub capabilities, allowing TMCs and corporate clients to manage travel programs more effectively through a unified platform. Atriis' technology integrates with existing systems, supports sustainable travel choices, and aligns with environmental objectives. Stephen Baxendale and Omri Amsalem, CEO and co-founder of Atriis Technologies, underscore the partnership's focus on operational simplification, efficiency improvement, and future-ready solutions.

🏨 Travelgenix and global accommodation wholesaler Stuba announce a partnership, making Stuba a premium supplier on the Travelgenix platform. The integration offers users instant access to a global network of hotels, real-time availability, and rich content, aiming to help travel businesses scale effectively. Stuba joins over 1,000 airlines and suppliers already on the Travelgenix platform, enhancing choice for independent agents and growing tour operators. CEO Andy Speight emphasizes the leveling of the playing field for smaller players against big competitors. Michael Wiles of Stuba is excited about the collaboration, focusing on quality hotel content and reliable delivery for travel sellers.