Innovation

💻 Hotels trust AI more than they use it—scoring 6.6/10 in trust but only 4.7/10 in reliance, according to h2c’s 2025 Global AI & Automation Study. Despite 78% employing AI, challenges like integration and lack of expertise hinder adoption. Automation, not AI, should be prioritized for efficiency, with 69% of hotel groups seeking technology to cut repetitive tasks. Only 11% use AI agents, and just 1% integrate AI centrally. Implement automation to lay a reliable foundation.

🏨 Hotels using Predictive Personalization technology can enhance guest engagement by evaluating hundreds of behavioral signals to assign dynamic value scores, determining booking intent and potential spend. Algorithms like Intent, Spend, and Flexibility aid in personalizing offers. The new Length of Stay (LoS) algorithm predicts and incentivizes extended stays, such as “Book 3 nights, pay for 2,” increasing hotel revenue and guest satisfaction. This AI-driven approach helps protect rate integrity while boosting bookings.

Blog Post Excerpt 💻 In the hospitality industry, the rise of the Internet led hoteliers to rely on OTAs like Expedia and Booking.com, sacrificing direct guest relationships for convenience. Owners, typically REITs and asset managers, prioritize financial metrics like RGI and EBITDA over genuine hospitality. AI promises "personalization" but often lacks true human connection. With AI's cost-efficiency, the industry trends toward a transactional, utility-driven service, leaving hoteliers who value hospitality facing significant challenges.

🛫 GoNexus Group closed its 2024-2025 fiscal year in September with "historic" growth. The company served 7.4 million customers, showing an 8% increase in transported passengers (6.25 million) and 511,000 excursion bookings. New destinations include Las Vegas, Mexico City, and more. The launch of the NexusTours App and AI tools improved customer sentiment by 12% and conversions by 7%. Plans for 2025–2026 include expansion into Europe, the US, Canada, and Latin America.

🛫 Corporate travel is surging, according to Navan's 2026 report, with 90% viewing it as essential, up 8% from 2025. Key reasons include deal-closing. A jump to 76% trust AI for T&E tasks, up from 59% in 2024. 88% of managers see savings with New Distribution Capability. Interest in all-in-one T&E solutions rose to 77% from 66% in 2024. 80% book off-platform, while 77% find current tools lacking.

🚄 Trainline, UK, announces new app features to improve rail disruptions, anticipating end-of-year delays. Travel Forecast provides advance delay/cancellation alerts. Real-time train locations via Signalbox. 18 million users enhance forecasting. Delay Repay alerts customers for compensation, with £1 million processed during summer beta. New AI-powered Travel Assistant and Train Swap feature offer easy train changes. Nina de Souza highlights the commitment to enhance customer rail journeys. These updates align with Trainline's "The way to train" vision.

📱 Hospitality platform IRIS reported a 42% increase in mobile orders over the past year across 2,000 hotels globally. The top five countries using mobile orders are the US, Canada, the UK, Australia, and Japan, with in-room dining and other outlets popular. Hotels benefit from a 10-minute reduction in wait times. Notable orders include a single $1,500 in-room order and a $500 grocery order. Mobile ordering boosts revenue and guest satisfaction, meeting diverse guest needs.

💰 PriceLabs upgrades its revenue management software for independent hotels with real-time analytics and dynamic pricing. New features include automated dashboards, responsive pricing, and compatibility with 150+ PMS and channel managers. The Real-Time Sync add-on refreshes rates every 60 minutes. The Hyper Local Pulse algorithm tailors pricing based on data from up to 350 nearby properties. PriceLabs leverages its experience in pricing over 500,000 daily short-term rental listings. Co-founder Richie Khandelwal aims to simplify affordable, data-driven revenue tools for hotels.

💸 PriceLabs upgraded its hotel pricing software for independent hotels, offering hyper-local, hourly updates to improve demand response. The Real-Time Sync add-on updates pricing every 60 minutes, leveraging AI and the Hyper Local Pulse algorithm for dynamic rate adjustments based on public data, competitor trends, and occupancy. Federica Mantovani of The Coo's Guest House commends its ease of use, while co-founder Richie Khandelwal emphasizes its affordability for independent operators competing with major chains. New features aim to boost pricing efficiency further.

🛫 £2.68bn travel industry technology spend in 2025. Analysis covers tech types and business sizes across travel agent, tour operator, air transport, water transport, and hotel sectors. Access the Travolution Innovation Report 2025 for exclusive insights.