The 6 building blocks of the AI-driven direct distribution ecosystem
💻 January 2026, Mirai discusses AI's role in hotel distribution. AI's not just a standalone tool but part of a strategic ecosystem, enhancing direct sales through six components. These include websites, contact centers, mobile apps, AI agents, the MCP server, and canonical databases. Mirai emphasizes a coherent system, integrating AI with existing structures. The goal: a unified, intelligent ecosystem, ensuring hotels remain competitive and visible in AI-driven environments.
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