Booking.com Facilitated €691 Billion in Economic Activity and Supported 4.7 Million Jobs Across Europe in 2025
📈 Travel demand through Booking.com supported €691 billion in economic activity in Europe in 2025. Visitors spent €291 billion, boosting retail, transport, and entertainment sectors and supporting 4.7 million jobs with €175 billion in wages. Research released in Paris at VivaTech 2026 highlights how digital travel platforms empower SMEs and independent businesses, driving regional growth and competitiveness. This study emphasizes travel's role as a major economic driver and the power of technology to enhance business opportunities.
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