Study Finds Forbes and Michelin Ratings Strongly Correlate with AI Hotel Recommendation Frequency, Unlike Website Variables
📚 In a study by Americas Great Resorts analyzing 148 luxury hotels, ChatGPT, Google AI Mode, or Gemini were already recommending these hotels. Despite implementing advanced website optimizations, structured-data completeness correlated merely 0.02 with recommendation frequency. Forbes Travel Guide ratings and Michelin Key counts, however, accounted for 54.7% of the variance in log recommendation frequency. Forbes Five-Star hotels averaged 13.4 recommendation slots, while those with three Michelin Keys averaged 13.0 slots. Website data did not significantly impact recommendation frequency.
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