Innovation

4520 posts

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  • 3 min

Unique Website Content for Every Visitor with Swaps

💾 Introducing Swaps, a new website personalization tool for the hotel industry that requires no technical skills. Simply add one line of code to dynamically replace text and images based on visitor profiles with no impact on SEO or loading times. Customize content for couples, families, social media visitors, or specific countries to increase bookings by engaging with guests more meaningfully. Monitor performance with a user-friendly dashboard and integrate with THN messaging for a consistent experience.
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  • 2 min

The future of the TMC

📊 American Express GBT is currently attempting to acquire CWT, facing resistance from the U.K. Competition and Markets Authority over concerns of limiting choices for multinational corporations. Traditional TMCs like American Express GBT, BCD Travel, and CWT have been in service for decades and invested millions in technology updates. New entrants within the last 10 years, such as Navan, Travelperk, and Spotnana, are building tech stacks around the IATA New Distribution Capability (NDC) and embracing the API economy, challenging the established TMCs' dominance. Major TMCs have responded by investing in their tech stacks and online booking tools (OBTs) to rival new entrants.
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  • 3 min

New AI Use Cases for Restaurants

💻 Paul Schwantes from The Howard Company, with 75 years in business, discusses AI integration in restaurant operations, leveraging technologies like computer vision and conversational AI. The company, known for branding signage and drive-thru solutions, also offers software connecting different systems and assists in human-AI interaction for seamless data flows and order confirmation. The Howard Company employs AI for A/B testing and personalizing upsell strategies according to regional trends. Oliver Ostertag of PAR Technology emphasizes AI's role in creating engaging customer experiences and improving efficiency. AI advancements include voice AI with empathetic, human-like interactions and kiosk personalization. PAR, post-acquisition of Delaget, aims to transform from 'software as a service' to 'agent as a service,' focusing on enhancing human roles rather than replacing them.
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  • 3 min

Seamlessly Sweet: Viceroy Sugar Beach Elevates the Guest Experience

🏩 Viceroy Sugar Beach, managed by Highgate, earned an Honorable Mention in the Guest Experience category at the 2024 Hotel Visionary Awards for its digital transformation. Highgate partnered with InnSpire to integrate AI-driven platforms like InnSpire ONE, streamlining hotel operations and enhancing guest personalization. The new system boasts a 90% seamless handling of guest inquiries through AI, improved F&B revenue via geo-targeted upselling, and positive guest feedback on mobile check-ins and app-based services. Currently, three Viceroy properties have adopted the new tech, indicating a trend towards integrated digital guest journeys in luxury hospitality.
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  • 1 min

Hotel Management Technology: The Future of Hospitality

🚧 The article does not provide specific factual data such as stats, numbers, or detailed events that can be summarized. It focuses on the general theme of hotel management technology and its impact on the hospitality industry, emphasizing the importance of AI, automation, and digital solutions for optimizing operations and improving efficiency. There is no explicit "who, what, where, when, why, and how" related to a particular event or study that can be extracted as factual data. The metadata indicates that the article is intended to discuss the future of hospitality through technological advancements.
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ADR en Hotelería: Estrategias Avanzadas para Maximizar Ingresos y Reservas Directas en 2025

💸 Hoteliers often believe increasing revenue only comes from raising rates or filling more rooms, yet a well-optimized Average Daily Rate (ADR) can boost profitability without sacrificing occupancy. The ADR is a strategic tool, not just a metric, indicating the effectiveness of a hotel's pricing strategy. In 2025, hotels mastering advanced pricing strategies and direct bookings will lead the market. For instance, a Madrid hotel with 100 rooms at 80% occupancy, generating €60,000 daily with an ADR of €600, outperforms a competitor with the same occupancy but only €48,000 in revenue due to a lower €480 ADR, resulting in an additional €4.3 million annually. An ADR increase from €180 to €260 during high-demand events like the Mobile World Congress in Barcelona can result in 20% more direct bookings without reducing occupancy. A boutique hotel in Sevilla increasing direct bookings by 25% within three months by integrating real-time price comparison tools and exclusive direct booking benefits showcases the importance of maintaining optimal ADR while boosting direct reservations.
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  • 2 min

SHR Tackles Hotel ‘Cart Abandonment’ with Embedded Booking Engine

🌱 HotelREZ, a hotel representation company, partners with Greengage to offer ECOsmart certification, demonstrating hotels’ commitment to sustainability. The partnership makes ECOsmart available to HotelREZ properties across the UK and Europe. Since 2020, ECOsmart has provided Bronze, Silver, Gold, or Platinum certifications, detailing environmental impacts like carbon footprint. HotelREZ integrates the certification into the REZtoMarket content platform and the Cvent tool, highlighting sustainability on consumer sites and GDS platforms. HotelREZ undergoes its own ECOsmart audit.
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  • 5 min

Why Your Hotel’s Booking Engine Is Failing – and What to Do About It

🏨 A h2c report reveals 78% of hoteliers believe their booking engines are outdated, with over 60% perceiving them as inadequate for supporting direct bookings. Key issues include poor user experience (UX), lack of optimization tools, and integration challenges. With over 55% of bookings now made on mobile devices, engines failing to optimize for mobile miss out on a significant audience. To improve, hoteliers should focus on modern UX design, leveraging optimization tools, mobile-first design, system integrations, and AI for personalization. Metrics like direct booking ratio, conversion rate, mobile booking share, abandonment rate, and guest satisfaction should be monitored to measure success.
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  • 3 min

SHR tackles hotel ‘cart abandonment’with Embedded Booking Engine 

💾 Houston, TX-based hotel technology specialist SHR launched its new embedded booking engine on January 29, 2025, aiming to reduce booking abandonment, which occurs 78.3% of the time in the hotel industry, with a higher rate on mobile (85.6%) compared to desktop (73.1%). The EBE features advanced personalization, multi-property search, real-time updates, and upselling options. Direct bookings are expected to surpass OTA bookings by 2030. SHR, founded in 2004, serves over 2,000 hoteliers globally.
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