The Hidden Reason Hotel Groups Aren’t Seeing Real AI Results
💻 Despite widespread interest in AI, the h2c 2025 AI & Automation Study highlights that only 8% of organizations globally, and 4% in Europe, have a company-wide AI strategy. Additionally, 72% lack a dedicated budget for AI, and under 25% have the necessary centralized data structures. Automation, crucial for consistency and operational stability, is prioritized over AI deployment, with just 11% of organizations having autonomous AI agents, despite 40% planning to introduce them.
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