What does AI mean for the hospitality industry? [interview]
🏨 Four industry experts discussed AI in the hospitality industry, addressing its impact on guest experiences and operational efficiency. José Soares (The Capital Hotels), Louise Hibbert (SHR), Michael Cowen (Terraflow.ai), and Amy Branfield (GuestRevu) recommended implementing AI where it solves specific problems, enhancing rather than replacing human capabilities. AI-powered tools can personalize guest experiences, but hoteliers need to weigh cost, complexity, and data management. The panel remained optimistic about AI's role in hospitality, emphasizing core values and smart tech integration.
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