Cendyn acquires Knowland and Announces Private Equity Partner Haveli Investments
💸 Cendyn, a hospitality cloud-based tech firm, acquired Knowland, a leading U.S. meetings/events data service provider. Knowland's intelligence covers over 7,500 hotels in the USA and some international markets. The deal, supported by Haveli Investments and Accel-KKR, aims to boost MICE bookings and streamline sales. The acquisition pairs Knowland's data with Cendyn's Sales CRM, Proposals, and Grouprev platforms, promising a complete booking solution for hoteliers. U.S. Travel Association forecasts business travel to regain 95% of its 2019 level by 2024, aligning with Cendyn's growth strategy.
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