How Hotels Are Thinking About Gen AI
🏨 Hotel execs and industry experts discuss the potential impact of generative AI at the Destination AI summit in Washington, D.C. Hilton's SVP Jess Petitt highlights that AI's current role in hotel bookings is minimal but expects a significant change within five years. Concerns are raised about tech giants like Apple using AI to provide personalized travel recommendations, possibly challenging online travel agencies (OTAs) and hotels by leveraging personal data. Banks with travel credit cards may also disrupt the market using customer spending data. Some envision an internet where consumers control their data, sharing it selectively via digital wallets to enhance travel experiences. Hoteliers like Petitt are wary of potential middleman fees in future AI interactions. The Skift Travel 200 (ST200) tracks financial performance of travel companies, including the accommodations sector, with an aim to provide a comprehensive overview.
Share
