True Joy named Dulux Colour of the Year 2025
🟡 Paint brand Dulux announces "True Joy" as the Colour of the Year for 2025, a bright yellow hue selected to inspire optimism and creativity. True Joy was chosen for its bold, sunny disposition that adds cheerfulness to interiors, with three key trends influencing the selection: joyfulness, craftsmanship, and heritage. Complementary colour palettes were revealed, including Bold Colour Story for education and office spaces, Human Colour Story with neutral shades for warmth, and Proud Colour Story with deep tones for hospitality and residential areas. Previous Colours of the Year include Wild Wonder for 2023 and Sweet Embrace for 2024.
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