Innovation

🛠️ Mews and SiteMinder launched the first fully-integrated hotel distribution solution at Mews Unfold in Amsterdam. The integration embeds SiteMinder’s distribution in the Mews Operating System, allowing hotels to manage operations and distribution seamlessly. This partnership aims to boost hotel efficiency and speed-to-market. SiteMinder, used by over 53,000 hotels, forecasts that integrated systems could enhance annual revenue by at least 6%, impacting the $1.2 trillion global accommodation market.

🛌 Vingcard, an ASSA ABLOY company, won the 2026 Asian Hospitality Awards' Hospitality Innovation Award in Stockholm. They were recognized for The Vingcard Solution, a modular hospitality technology platform enhancing operational efficiency and guest experience. The solution includes access control, energy management, and digital experiences, allowing hotels to adopt new technologies without costly infrastructure changes. Li Wang, Vingcard's SVP, highlighted its value in meeting evolving guest expectations and streamlining operations. Visit vingcard.com for more details.

🗺 In Q4 2023, Karen Stephens, CMO at Revinate, discusses with Aaron Miller, VP of CRM at Highgate, how AI is transforming hotel searches. As travelers use AI tools like ChatGPT, hotels are pivoting towards AI-driven discovery and personalization. Despite AI advancements, maintaining a personal guest experience remains crucial. Karen, with over 25 years in hospitality tech and 11 years at Revinate, emphasizes that successful hotels will harness AI for smarter, human-like guest experiences that promote direct bookings.

💻 In Amsterdam, hoteliers juggle 8-10 software systems, complicating operations. Mews has a solution, introducing the first unified AI-native hospitality platform at Mews Unfold. With a history of innovations, Mews now integrates systems into one workflow, eliminating outdated categories like PMS and RMS. Their new RMS executes 150 million pricing calculations daily, raising revenue per square meter by 13.7%. Guest Messaging consolidates communication channels, while automations enhance guest services and B2B invoicing efficiencies.

💻 On Wednesday, Mews and SiteMinder will announce a direct integration at Mews Unfold in Amsterdam, embedding SiteMinder's distribution engine into Mews's system. Fragmented hotel data is a major barrier to AI adoption, with a SiteMinder survey in September 2025 showing 65% of 700 hoteliers believe integrated systems could boost annual revenue by 6%. This partnership is a significant step to overcome data fragmentation in the hotel industry.

📈 The hospitality industry is transforming with AI-powered search, shifting from traditional SEO to long-tail keywords. This change caters to intent-rich, specific queries, enhancing visibility and direct bookings. With platforms like Google’s Search Generative Experience and Bing Copilot, hotels use structured data and FAQs to attract high-intent travelers. Embracing specificity and context, hoteliers can optimize for AI and voice searches, securing a competitive edge. Discover how to leverage long-tail SEO for a high-performing acquisition channel.

📊 June 15-18, 2026, San Antonio: At HITEC 2026, Maestro PMS will unveil innovations at Booth #2038 aimed at enhancing independent hotels' operations. Key highlights include a Touch platform for seamless mobile check-ins, improved wellness integration across Rooms, Spa, and Activities, and enhanced BI Analytics for actionable insights. Adam Wilson, Vertical President, will engage with attendees, emphasizing unified hospitality technology. Maestro's goal is to strengthen guest relationships, reduce OTA dependency, and boost revenue.

📈 For hoteliers in Southeast Asia, OTA commissions range from 18% to 30% of room revenue, potentially costing millions annually for a mid-scale hotel with 180 rooms at 75% occupancy. Over the past 24 months, multilingual AI, costing just $50/month, has revolutionized guest communication and booking. Yet, hotels often fail by using static websites, not differentiating direct and OTA pricing, and underutilizing first-party data. Five key steps can help hotels leverage direct bookings and reduce OTA dependency.

💻 Hotels across global markets are rapidly employing AI, with chatbots, pricing systems, and sentiment dashboards. Yet, these solutions often fail to transform underlying business operations. Revenue managers override AI pricing over 50% of the time, showing a disconnect. AI features are visible, but the architecture remains unchanged, affecting Asia-Pacific, the Middle East, Europe, and North America. True transformation demands structural changes, like automating tasks for 8-15% margin improvement and enhancing human judgment.

📅 In November, Google's hotel booking was a travel feature. By May 19, it transitioned to a retail commerce protocol, announced at Google I/O. The new Universal Commerce Protocol (UCP) integrates hotel bookings with local food delivery and retail, alongside brands like Nike and Walmart. Google's UCP supports AI-driven instant sales and multi-item carts, maintaining merchants as the brand of record. Payments run on AP2, allowing user-defined spending limits and preferences.