IDC Predicts 30% of Travel Bookings by AI Agents by 2030, Driving Investment in LLM Optimization
💻 By 2026, hospitality, dining, and travel brands will engage with intelligent agents for booking and service. By 2030, 30% of travel bookings will be AI-driven, with personalization budgets increasing by 50%, boosting guest satisfaction by 25%. Data modernization and AI investments will rise by 65%, and 25% of major brands will deploy superapps. Brands must modernize data architectures, ensure machine-readable offerings, and invest in continuous personalization to thrive in this agent-led era.
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