Innovation

💸 Chicago, IL, 4 December 2025 — PriceLabs enhances its AI-driven revenue management software for independent hotels, now offering hourly pricing updates and more precise recommendations. This upgrade allows small hotels to compete with larger chains by dynamically adjusting rates based on public data and competitor trends. PriceLabs serves over 500,000 listings globally and integrates with 150+ property management systems. New features will include responsive occupancy-based pricing and an enhanced rate shopper. Federica Mantovani of The Coo’s Guest House praises the system’s ease of use.

🗺️ Amadeus' Travel Trends 2026 report highlights six travel trends: 27% of UK and USA pet owners traveled with pets in 2025, pushing 'The Pawprint Economy'. The global pet industry is set to reach $500 billion by 2030. 'Point-to-Point Precision' brings direct long-haul flights, with IndiGo launching India-Athens flights in January 2026. Shenzhen's tech-driven tourism sees a 48% rise in flight searches. Comic-Con 2026 sparks a 9% increase in international flight searches to San Diego.

🏠 Forge Holiday Group partners with Guesty to boost UK accommodations. By 2025, Forge gains access to 60+ new booking channels through Guesty's platform, enhancing distribution with synced calendars and real-time updates. This partnership aims to expand Forge's market reach, improve occupancy, and enhance owner returns. James Shaw emphasizes growth and customer connection, while Robin Clifford highlights software evolution and AI integration. Guesty's tools enable smarter operations, maintaining local expertise.

🌎 Dec 3, 2025, United States: Generative AI tools, including ChatGPT and Google's AI search, shape travel planning. Nearly 40% of travelers have used AI for trip research, an 11-point increase over the past year. Millennials lead this trend, while Gen Z prefers social media. AI-using travelers typically have higher incomes and spend more on travel. Although traditional search and peer reviews still dominate, AI now rivals traditional travel content in influence.

💻 Dec 3, 2025, Google leverages deep personalization, using its vast ecosystem to enhance AI recommendations across services like Gmail, Search, and Maps. This approach raises privacy concerns, as AI products like Gemini integrate user data, blurring lines between assistance and surveillance. Users face challenges in opting out as personal data fuels AI features. Google emphasizes transparency, allowing some user control, but acknowledges potential human access for service improvement. Full details on [TechCrunch](https://techcrunch.com/2025/12/01/one-of-googles-biggest-ai-advantages-is-what-it-already-knows-about-you/).

📱 Dec 3, 2025: Hotels face a new challenge as conversational AI assistants begin dominating travel planning. The Model Context Protocol (MCP) could redefine hotel distribution by acting as a "bridge" for verified data, enabling AI bookings. MCP could replace inaccurate third-party data and relies on booking engines for real-time information. Implementing a centralized database is crucial for this AI-driven future. Some AI assistants already support MCP, offering a competitive edge for early adopters.

💻 Shiji, headquartered in Atlanta, Georgia, was named a finalist for the 2025 Geography and Global AWS Partner Award on December 2, 2025. The award acknowledges AWS partners excelling in innovation and customer solutions. Shiji, with over 91,000 hotel clients and 5,000 employees globally, was recognized for its use of AWS to enhance hospitality technology, such as Daylight PMS and Reviewpro Reputation, improving operational efficiency and guest experiences. The awards, reviewed by Canalys, emphasize customer success.

💻 MCP is revolutionizing hotel-to-traveler connections using AI, creating a direct link between hotel systems and AI assistants. Key benefits include reliable real-time data, improved guest journeys, and AI support for availability checks and bookings. This innovation strengthens direct booking channels and levels the playing field for independent hotels. Notably, repeat guests benefit from skipping the discovery phase. Early adopters gain a significant advantage in this evolving landscape. Discover more in MCP’s latest article.