Booking.com Offers Protection to Independent Hotels to Maintain Dominance Amid AI Disruption in Travel Booking
📈 Jun 10, 2026, Amsterdam: Booking.com emphasized its role in supporting independent hotels against AI agents during its Click event. CEO Glenn Fogel noted that independent hotels supply the majority of Booking's room nights, contrasting with a low double-digit percentage from major chains. Booking.com positions itself as essential for managing complex transactions, which AI agents can't currently handle. However, AI-driven payment solutions, like the Sabre–PayPal–Mindtrip pipeline, threaten Booking's intermediary role. The company aims to maintain its position by focusing on payment infrastructure.
Share