Innovation

Google’s AI Mode is showing how the next era of hotel distribution will work. Inside Google’s own agent instructions, the system now chooses between a simple search and a deeper…

As wellness tourism expands into a multi-billion dollar industry, BoF sits down with Vivianne Garcia-Tunon, vice president of wellbeing at Auberge Collection, to unpack how the ultra-luxury hospitality brand is strategically delivering on luxury travellers’ evolving expectations.

ChatGPT’s travel push hands more power to OTAs and tightens the economic screws on hotels as the next wave of distribution takes shape Nov 24, 2025 Key takeaways OTAs gain…

A shift from filling rooms to understanding the full revenue potential of every stay Nov 24, 2025 Hotels are moving beyond traditional occupancy-driven pricing models toward a broader understanding of…

Travel discovery has moved far beyond OTAs and metasearch. Platforms like YouTube, TikTok and Reddit are shaping how new generations dream, research and even book their trips—compressing the path from inspiration to transaction. With hotel booking pilots rolling out on TikTok and creator-driven content dictating destination demand, the rules of engagement are shifting fast. Join our panelists from three of the biggest players as they unpack how social platforms are rewriting the playbook—and what travel sellers must do to win the next wave of travelers.

ChatGPT Ads are coming in 2026 They won’t look anything like Google Ads👇 Sam Altman just confirmed: ChatGPT will start testing ads. But not the Google-style “search + sponsored link”…

Today’s travelers expect more than just a comfortable room —they want the same personalized entertainment experience they enjoy at home. The webinar, “Future of Hotel TV: New Standards in Streaming,…

This article was written by Lodging Magazine. Click here to read the original article MCLEAN, Virginia—The Hospitality Sales and Marketing Association International (HSMAI) Foundation released its newest special report, How Generative AI…

Hosted by BHN editor Eloise Hanson Time: 14:00 – 15:00 GMT Online | Free to attend What you will learn: How GEO differs from SEO and why it matters for hotel…