Innovation

Industry confidence rises, but concerns over spending, accessibility, and u.s. policies remain Oct 31, 2025 The latest Global Business Travel Association (GBTA) poll shows renewed optimism across the business travel…

How AI platforms create and update content in real time to keep properties visible and bookable across every search and chat Oct 31, 2025 AI platforms are reshaping how hotels…

Google says travelers now search with intent, and creators are becoming key to discovery and conversion Oct 31, 2025 Search is becoming longer, more precise, and visually driven — and…

Upselling should be a seamless part of the guest journey, elevating the experience for guests, while strengthening the bottom line. Yet many properties invest heavily in offers, scripts, and campaigns — only to see limited return. The root cause is rarely the quality of the upgrade itself, but the disconnect between digital browsing behavior and voice-channel conversations.