Innovation

4582 posts

[[ 9 ]]

AI Advisor Developed to Enhance Hotel Pricing and Staffing Decisions Using 3 Years of Data from 47 Properties

🏨 In a bid to optimize hotel management, an AI advisor was developed for hoteliers. With data from 47 properties and 3 years of hospitality insights, it models pricing strategies, assesses occupancy trends, and constructs testing plans. The AI integrates with Property Management Systems (PMS) to utilize real-world data, comparing rate strategies and identifying patterns. It was released to a select group for testing, promising structured decision-making over intuition-driven choices.
View Post
Share
View Post
  • 6 min

Webinar Highlights Shift from RevPAR to Total Profit Metrics for Improved Hotel Revenue Strategies

📈 Alise Deeb, Marlene Cazares, and Mylene Young discussed revenue management challenges, emphasizing that RevPAR isn't enough. Total revenue per guest and GOPAR are crucial. Personalization at scale remains a goal, with casinos leading in CRM capabilities. Strategies should integrate ancillary revenues like F&B. Dynamic segmentation and strategic OTA use are advised. Effective channel strategy and AI-driven search visibility are vital. Cross-functional collaboration and adaptive mindset are key to future-proofing.
View Post
Share

Marriott Reports Q1 Global RevPAR Increase of 4.2% and Expands Development Pipeline to Over 4,100 Properties

📈 Marriott International reported a 4.2% global RevPAR increase in Q1, with 4% growth in the U.S. & Canada and 4.6% internationally. Luxury RevPAR rose 7%, while select-service increased by 3.5%. Marriott's development pipeline reached over 4,100 properties, with over 618,000 rooms, and conversions accounted for over 35% of signings. A 30% RevPAR decline in the Middle East was noted. Net rooms grew by 5%, and Marriott Bonvoy has 283 million members. AI technology advancements are ongoing.
View Post
Share
View Post
  • 4 min

Choice Hotels International Highlights AI Technology and Growth Strategies at 70th Annual Convention in Las Vegas

🏨 On May 5, 2026, Choice Hotels International began its 70th Annual Convention at Mandalay Bay, Las Vegas. Focused on innovation, CEO Patrick Pacious discussed new initiatives like EasyBid, an AI-powered platform, and the updated Choice Privileges Program. In 2025, the company awarded 247 U.S. franchise agreements, the highest in a decade, with growth expected to continue amid events like the 2026 FIFA World Cup. Choice emphasizes AI use to enhance revenue and guest experiences.
View Post
Share
View Post
  • 2 min

Wyndham Hotels Launches Native ChatGPT App for Enhanced Hotel Discovery and Booking Across 8,400 Properties

💻 Wyndham Hotels & Resorts launched a native ChatGPT app in May 2026, enabling users to explore 8,400 hotels globally through an AI-driven interface. Built on a cloud-based AI ecosystem, Wyndham invested over $450 million in technology since 2018. This initiative integrates AI across the enterprise, aiming to enhance guest engagement while providing measurable ROI for franchisees. The app reflects Wyndham's commitment to innovation and optimizing hotel experience through AI-powered tools.
View Post
Share
View Post
  • 2 min

Wyndham Hotels Launches Native ChatGPT App to Enhance Booking Experience Across 8,400 Properties Globally

📱 Wyndham Hotels & Resorts launched a native ChatGPT app in May 2026, enhancing hotel discovery and booking through conversational AI. This tool allows users to explore 8,400 hotels via interactive features within ChatGPT. Since 2018, Wyndham invested $450 million in AI and technology, and in 2020, migrated its systems to the cloud. The company aims to offer franchisees tools to reduce costs and boost revenue, staying competitive in the evolving travel industry.
View Post
Share

Wyndham Hotels Launches First Native Hotel App on OpenAI's ChatGPT, Covering 8,400 Properties Globally

💻 Wyndham Hotels & Resorts launched a native app within ChatGPT, a first for major U.S. economy and midscale franchisors. The app facilitates hotel discovery and booking for 8,400 hotels globally. Following a $450 million investment since 2018, Wyndham migrated to cloud systems in 2020. AI tools have reduced call center handle times by 7%, boosting conversions. Engaged hotels earned $60,000 to $200,000 extra in 2022. The company plans further AI integrations by 2025.
View Post
Share
View Post
  • 3 min

LodgIQ Releases Free Guide for Hoteliers to Evaluate Revenue Management Systems, Citing 15-20% RevPAR Gains

📈 LodgIQ's new guide, released in Silicon Valley, helps hoteliers evaluate Revenue Management Systems (RMS). Based on insights from 100+ hoteliers, the guide shows RMS can save 20-40 hours/month and boost RevPAR by 15-20%. It highlights six key capabilities: integration, automation, ease of use, onboarding, forecasting, and revenue management. The guide includes tools like RFP templates and demo scorecards to aid in vendor selection and implementation, supporting strategic decisions for both independent hotels and groups.
View Post
Share