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Innovation

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[[ 9 ]]

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  • 4 min

New Data Shows How Travelers Are Using AI to Plan and Book Trips, And It’s Not What You Think

  • Automatic
  • 20 January 2026
🗺️ 78% of travelers using AI book trips based on its recommendations, with 90% aware of AI's travel capabilities. Among AI users, 63% rely on it for most trips, and 94% trust AI as much as traditional sources. AI saves users 1-3 hours per trip, enhancing confidence for 38% and aiding discovery for 35%. For hotels, 84% of travelers are more likely to book if AI recommends them, emphasizing the need for clear, structured property information.
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  • 2 min

Atari Hotels Phoenix Unveils Design Plans

  • LODGING Staff
  • 20 January 2026
🏖️ Phoenix, Arizona—In late 2026, construction will start on the Atari Hotels Phoenix by Atari Hotels and Intersection Development. The 90,000-square-foot property will feature a 20,000-square-foot concert center for 2,000 people, a 10,000-square-foot esports venue, and nightlife spaces. It will include 19 suites and 72 rooms, symbolizing Atari's founding year, 1972. The design, inspired by “Tron” and “Blade Runner,” will feature responsive surfaces and LED-lit elements.
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  • 3 min

Noelle Nashville Amplifies Guest Experience with Marshall Speakers

  • Automatic
  • 20 January 2026
🎵 Noelle Nashville, located in downtown Nashville, enhances guest experiences by equipping every room with Marshall Bluetooth speakers, distributed by Safemark Systems. This initiative aligns with the hotel's music-centric ethos, featuring a Ryman Vinyl Suite with a curated vinyl collection. Marshall speakers, known for their iconic design and superior sound, are easy to connect via Bluetooth. This partnership reflects a trend in the hospitality industry towards premium, immersive guestroom amenities.
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  • 3 min

Cloudbeds and Ágora Partner to unify Hotel POS and Operations for Seamless Guest Experiences

  • Automatic
  • 20 January 2026
💻 Cloudbeds partners with Ágora POS on January 20, 2026, in San Diego, CA, enhancing hotel operations with integrated systems in Spain. The partnership centralizes revenue, improves regulatory compliance, and ensures reliable operations. Cloudbeds, trusted across 150 countries, and Ágora, with 40 years of POS experience, aim to unify financial flows and enhance guest experiences for hotels, easing operational challenges. Hotel executives benefit from accurate reporting, faster financial processes, and consolidated billing.
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  • 3 min

No More Guesswork: How Pace Analytics Uncovers the ‘Why’ Behind Hotel Performance Changes

  • 10minhotel
  • 20 January 2026
By Ryan MacLagan, VP of Business Development at LodgIQ Every revenue manager knows the frustration: performance drops unexpectedly, pickup slows, or ADRs fluctuate without a clear reason. The system shows…
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  • 4 min

Never Fall in Love with Ideas. Simone Puorto Interviewed on Tasto9

  • Automatic
  • 20 January 2026
💬 Simone Puorto was featured on Tasto9, an Italian podcast by Bee Family, hosted by Emilio Zorini. He shared his professional journey in hospitality, emphasizing intellectual mobility and the importance of unlearning. In 1999, Puorto developed a proto PMS while working night shifts at a Trappist hotel. He now leads Travel Singularity, advocating for transparency and client-focused consultancy. His career spans over 20 years, consulting for numerous international hotel groups and travel tech vendors.
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  • 2 min

Optimise Your Hotel Website in 8 Easy Steps – FREE Checklist

  • Automatic
  • 20 January 2026
💻 In 2026, hoteliers need an optimized website, acting as a virtual front desk, to enhance direct bookings and revenue. The Hotel Website Optimisation Checklist provides 8 steps focusing on performance, UX, SEO, and more. USERGUEST, a tech tool, integrates seamlessly with hotel systems, using Rev Marketing Automation to increase bookings and revenue. A 30-day free trial offers complete access to its features, ensuring a user-friendly booking experience and improved inventory management.
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  • 5 min

What Hotel Investors Need to Know About Agentic Hotel Distribution in 2026

  • Automatic
  • 20 January 2026
🏨 Next week in Los Angeles, the ALIS hotel investment conference will shift focus to AI-native hotel distribution. By 2026, hotels without this tech face structural disadvantages. Agentic systems autonomously manage demand, pricing, and messaging, enhancing revenue. Investors should prioritize AI platforms that act autonomously, impacting cash flow predictability and asset valuation. Legacy systems with AI features don't compare. Agentic Hospitality, leveraging Google Cloud and Vertex AI, exemplifies this transformative approach in the hospitality industry.
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  • 2 min

Silverdoor unveils RPA developments

  • Kate Harden-England1
  • 20 January 2026
💻 SilverDoor has invested in Robotic Process Automation (RPA) to enhance its online booking tool (OBT), which now processes live rates 10 times faster. The digital worker ensures accurate rates and expands the booking inventory. This upgrade addresses client demand for real-time rates and supports decision-making with analytics and currency selection. Hanish Vithal, CTO, highlights the investment’s role in providing a frictionless booking experience and competitive pricing.
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Finest Retreats becomes first UK holiday…

  • Kate Harden-England1
  • 20 January 2026
💻 Finest Retreats, a holiday lettings expert in Cornwall, launched the UK's first proprietary housekeeper management app this month for iOS and Android. Developed over 12 months in collaboration with a Cornwall partner, the app simplifies operations, manages cleaning checklists, and integrates with booking systems in real-time. Hayley Mason oversees the app's rollout. Users report decreased incidents and streamlined invoice management. The app also includes compliance management for fire safety and regulations, enhancing property standards.
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