Market Trends

🏡 Palma de Mallorca is enhancing its accommodation sector with new hotels, blending Mallorcan culture and heritage with sustainability. Vestige Miramar, dating back to 1764, offers private hire for up to 18 guests and opens later this year. Grupo Piñero's boutique hotel, slated for late 2025 or early 2026, features 40 rooms in a historic 1932 building. Garden Hotels' 60-room establishment opens in Gomila in June 2025, targeting various traveler types and emphasizing sustainability. Meliá Hotels International is launching 25 new properties in 2025, including the INNSiDE by Meliá in Palma, focusing on premium experiences for business and leisure guests.

🏆 Hilton Lake Como, located near Italy's famous lake, offers a special Aperitivo for Milan Fashion Week AW25/6 from February 24th to March 3rd, 2025, at Terrazza 241. The event features two themed cocktails: Blue Jeans (€18) and Icon (€20), accompanied by a three-tier stand of sweet and savory snacks, available nightly between 5-8pm. The hotel, formerly a silk factory, boasts 170 rooms with a starting rate of €350 per night for double occupancy, breakfast included.

🏨 In January 2025, U.S. hotel occupancy reached 52.5% with a 1% increase from January 2024. Average Daily Rate (ADR) was $151.20, showing a 3.4% increase; Revenue per Available Room (RevPAR) rose to $79.42, up 4.5%. Influences on these figures included Hurricanes Helene and Milton, the L.A. wildfires, and the inauguration. Tampa led the Top 25 Markets with a 17.6% increase in occupancy to 79.9%, while St. Louis and Minneapolis saw the lowest occupancy rates at 42.9% and 43.1%, respectively. The Top 25 Markets outperformed others in occupancy and ADR.

🏨 In January 2025, the European hotel market saw varied performance; Southern and Eastern Europe recorded growth with Spain (+8.5%), Italy (+6.3%), Portugal (+6.8%), Latvia (+33.5%), Hungary (+19.8%), Poland (+13.9%), and the Czech Republic (+12.3%) all reporting increases in RevPAR. This was attributed to stable occupancy and higher Average Daily Rates (ADR), contrasting with markets like Germany which experienced a downturn.

🏨 Hilton inaugurated Spark by Hilton Sindelfingen in Germany on February 20, 2025, adding 103 rooms to its portfolio. Located near the Mercedes-Benz plant and Sindelfingen's historic center, the hotel caters to both business and leisure guests. It features functional guest rooms, shared tables, a lounge, complimentary breakfast, a 24-hour market, a multi-purpose gym, on-site parking, and participation in the Hilton Honors program. The expansion underscores Hilton's commitment to affordable, comfortable stays in Europe.

🏨 In a podcast episode released on February 25, 2025, Matthias Huettebraeuker interviews Hans Meyer, co-founder and managing director of Zoku. They discussed the transformation of hotel rooms, with Zoku leading the change in the hospitality industry.

📈 Direct bookings offer hotels lower acquisition costs, higher revenue, longer stays, and fewer cancellations, according to a D-Edge report dated February 25, 2025. The Europe and APAC data-driven study focuses on digital marketing strategies for hotels to enhance profitability by reducing reliance on third-party channels. The report covers the impact of Google’s advertising dominance, changes in search advertising, and effects of the Digital Markets Act on hotel search visibility. Strategies to manage rising distribution costs and digital growth opportunities are also discussed. Download available at D-Edge’s website.

🍺 Shiko Group, a North West bar and kitchen operator, projects a turnover of £9.2m for the current year and £14m for 2025/26 after acquiring The Lawn Club in Manchester in 2017. Starting with a £300,000 turnover in 2019, the Group now boasts eight venues across Manchester and Leeds, with plans for expansion in Manchester and beyond. Anthony Ellis, co-founder, credits the success to unique venues and the team's hard work.