Evolving Demand Spaces in Asia’s Alcoholic Drinks Market
🍻 In a 2024 Q3 consumer survey by GlobalData, a "new normal" emerges with "relaxing at home" being the predominant theme for consuming alcoholic drinks including beer/cider, wine, and low/no alcohol options. This reflects a shift in consumer values and priorities toward more home-centric work, personal, and social lives, initially sparked by the pandemic.
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