Market Trends

📈 Small Luxury Hotels of the World, partnering with The Hotels Network, used machine learning and predictive personalization to enhance direct bookings. After 15 weeks, key metrics soared: loyalty program bookings contributed 2.2% to total revenue, 21% of users completed bookings after using the "Saved Search" feature, and 11% booked using the 20% "Advance Purchase Rate". Campaigns also achieved 3x and 2x higher ABV for "Spa" and "Suite Deal" offers, respectively.

🏨 May 26, 2025, Danica Smith, founder of Morningstar GX, interviews Billy Skelli-Cohen, CEO of Beaumier, on how emotions shape modern hospitality. Beaumier focuses on creating soulful stays by integrating emotional experiences into hospitality design, providing guests with meaningful connections. This approach redefines guest experiences, emphasizing the importance of emotional engagement in the hospitality industry.

📰 14th May, Milan: Glion Institute hosted a panel at Portrait Hotel, Lungarno Collection, exploring luxury brands in hospitality. Experts included Eleonora Cattaneo, Cristina Fogliatto, and Margot Canfeur. Discussions focused on brand identity fusion, partnerships, and strategic communications. Emphasis on hybrid profiles and soft skills was noted. Cristina highlighted balancing traditional and social media for authentic connections. Margot discussed hospitality's role in democratizing luxury experiences, enhancing brand awareness. The event underscored Glion’s focus on luxury-hospitality synergies.

🍽 Saladplate, part of Informa Markets, serves as a key platform for the hospitality, food, and beverage industries, providing insights through weekly news, a monthly newsletter, and a bi-monthly e-magazine. With access to over 10,000 brands and products, it connects users with a vast supplier directory and updates from more than 35 international trade events.

🗺 Luxury travel trends in 2025 show affluent travelers plan an average of eight leisure trips, with three being international. Preferred Hotels & Resorts' report highlights that 70% find modern luxury hotels soulless due to standardization. Over 90% value curation, while 71% plan multigenerational trips. Authentic experiences and loyalty programs are crucial, with 82% emphasizing loyalty for quality. Conducted by The Harris Poll, the survey involved 500 affluent U.S. travelers with specific income and asset criteria.

💡 Preciosa Lighting's new Crystal Links collection, unveiled in May 2025, transforms lighting into an urban art form. With its sleek metal and Bohemian crystal design, it emulates cityscapes through a unique LED technique. Co-Creative Director Michael Vasku emphasizes the collection’s embrace of urban energy, offering customizable options from static white to RGBW colors. The collection allows for unique personalization, making each piece a bespoke artistic expression.

🏨 The Siam Bangkok, a luxury boutique hotel designed by BENSLEY, is situated along the Chao Phraya River with 38 suites and pool villas. The design blends Thai royal palace grandeur with Art Deco elements, featuring teakwood, marble, and historical artifacts from the Sukosol family. Facilities include the Opium Spa, a yoga terrace, and a riverside infinity pool. The Chon Thai Restaurant is set in century-old teak houses, offering authentic Thai cuisine in an intimate setting.

🌴 Four Seasons Resort Koh Samui, designed by Bill Bensley, showcases luxury integrated with nature. Located on a Thai hillside, the resort uses local materials like wood, stone, and bamboo, preserving the landscape and views of the Gulf of Thailand. Villas offer privacy with open-plan designs. Bensley's eco-friendly approach includes water conservation and energy-efficient lighting. The resort supports local artisans, reinforcing cultural ties. This design harmonizes nature, tradition, and modern luxury.