For Mark Harmon, Waldorf Astoria Texas Hill Country is not a reclamation project, it’s something prophetic
🍷 Mark Harmon, founder and CEO of Auberge Resorts Collection for 30 years, is spearheading a new venture with Waldorf Astoria Texas Hill Country. His father, Bob Harmon, opened Auberge du Soleil in Napa Valley in the late 1980s. The Texas project, partnered with Robert Radovan and Tim Sparapani, involves a brand and management agreement with Hilton and will feature 60 guestrooms, 37 resort villas, and 50 residences on 106 acres, with a groundbreaking set for later this summer and a 2027 opening. The resort aims to capitalize on Texas Wine Country's growth, with Fredericksburg at its heart. Waldorf Astoria has 34 properties and 30 more planned, expanding into resort areas like Costa Rica and Los Cabos. Harmon's vision aligns with the brand's commitment and rapid response. Texas Hill Country, one of the fastest-growing regions, is attractive due to its business-friendly environment and absence of personal income tax.
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