Global Hotel Alliance Aims for 1,000 Member Hotels in the Discovery Program
📈 2024, global hotel CEOs from 35 out of 45 chains met in Brussels. The Global Hotel Alliance, inspired by airline models, boasts 35 million Discovery program members. In 2024, this generated $2.7 billion from 11 million room nights. An 11% room night increase and 15% revenue rise marked 2025's first quarter. The Green Collection includes 52% of properties, boosting bookings by 10-20%. Goals: 1,000 hotels globally and $3 billion revenue in 2025.
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