Market Trends

Sydney, Australia - Online travel agencies (OTAs) have overtaken search engines as travellers’ primary starting point for hotel discovery, according to SiteMinder’s Changing Traveller Report 2026, released today. Twenty-six percent of travellers surveyed will now begin their hotel research on an OTA, up from 18% last year, while those who will start with a search engine have fallen to 21% from 36%.Word-of-mouth recommendations from friends and family have doubled from 7% to 14%, familiar hotel brands have grown from 3% to 7%, while AI use as a discovery starting point has reached 4%, up from 1% last year — rising higher among Gen Zs and Millennials.The hotel discovery landscape is more dynamic than it’s ever been before. Not only is the starting point of research diversifying, but travellers are moving more seamlessly between channels, often using several simultaneously to build confidence in their choices. This non-linear journey has become the natural rhythm of modern travel plannin...

According to the Q3 2025 Middle East Construction Pipeline Trend Report from Lodging Econometrics (LE), the region’s hotel construction pipeline reached a new all-time project high, standing at 659 projects/163,816 rooms at the close of the quarter. The total pipeline increased 8% by projects and 9% by rooms year-over-year (YOY), showing steady growth for the region’s hospitality sector.

India’s hotel sector is moving away from being a volume business and, with the help of rising domestic tourism, infrastructure expansion and a focus on trends such as wellness, presents an opportunity for consistent growth.

Operators sharpen forecasting and cost control to protect margins Nov 18, 2025 U.S. hotels entered 2025 with strong revenue expectations, but softer demand and rising costs pushed RevPAR below budget.…

According to the Q3 2025 Europe Hotel Construction Pipeline Trend Report from Lodging Econometrics (LE), at the close of the quarter, the region’s total pipeline stands at 1,666 projects/245,705 rooms and remains relatively unchanged year-over-year (YOY).