Market Trends

📅 In 2026, hotel reservation systems are vital for hotels, serving as real-time software platforms. These systems manage online bookings, availability, and room inventory, acting as central hubs. They integrate the hotel’s website, distribution channels, and front desk operations.

📈 In 2026, Amadeus research surveyed over 315 global hotel and venue sales leaders, revealing key challenges in group and corporate sales. Lead quality was crucial for growth, with 63% citing demand and 60% pointing to third-party channels. Corporate meetings were the top growth opportunity, favored by 70% of leaders. Simplifying RFPs and sales technology focused on ease of use were essential. AI adoption was at 86%, enhancing proposal personalization and market insights.

📈 U.S. hotel industry, 10-16 May 2026, reported a 68.2% occupancy rate (+1.5%) and an ADR of $173.01 (+3.9%), while RevPAR increased to $117.93 (+5.4%). Orlando led in occupancy (+13.3% to 71.0%) and RevPAR (+23.7% to $149.38). San Francisco had the highest ADR growth (+10.3% to $248.93). San Diego saw ADR (-4.6% to $209.08) and RevPAR (-10.3% to $151.15) declines; Detroit's occupancy dropped (-6.1% to 66.3%). CoStar analyzed 94,000 properties globally.

🌃 In Q1 2026, Britain's late-night economy shrank, with bars, clubs, and casinos decreasing by 1.0%. Over the past year, venues have declined by 5.1%, and the sector has contracted by 28.9% since 6 years ago. The Night Time Economy Market Monitor, powered by NIQ and CGA intelligence, suggests rising costs and changing consumer habits are key factors.

📅 May 22, 2026: Cvent's 2026 rankings highlight Orlando's 11-year streak as North America's top meetings destination. Nashville ascends to third, and NYC enters the top 10, showing urban appeal growth. In Europe, London leads for the fourth year, while Lisbon, Paris, and Vienna gain. Major convention hotels like JW Marriott Austin thrive. In Asia Pacific, Singapore and Dubai lead stable rankings. Fast RFP response boosts hotel rankings, emphasizing efficiency's role in securing meetings business.

📈 In 2025, Malaysia’s Lexis Hotel Group faced geopolitical disruptions and reduced cross-border travel, prompting a strategic shift. Aiming to enhance digital maturity and boost domestic demand, Lexis collaborated with Amadeus to improve direct booking through the iHotelier® Suite. They optimized guest engagement via refined email marketing and strengthened their brand.com experience with promotional tactics. Digital media campaigns, using first-party data, targeted local and regional markets to offset international demand declines.

📈 Q1 2026 saw U.S. hotels showing stronger demand, with occupancy up 1.5 percentage points to 64.3%. Average Daily Rate (ADR) rose 6.0% to $202.63, while RevPAR increased 8.7% to $129.46. Gross Operating Profit (GOP) margin improved by 4 percentage points to 41.8%. Luxury hotels led growth in RevPAR and TrevPAR. Economy hotels faced revenue pressures despite improved margins through cost control. Demand conversion and pricing management are key for profitability in 2026.

🏨 Coury Hospitality, based in Dallas, Texas, celebrates its 40th anniversary. Founded by CEO Paul Coury, the company now manages over 85 hotels and restaurants. In 2014, Coury partnered with Marriott to operate 16 Autograph and 7 Tribute hotels. Last year, the portfolio doubled to 42 properties. The company employs about 3,800 staff and boasts a 20% higher retention rate than the national average. Future plans include expanding the Vin Hotel Collection, with new openings in Arkansas and Texas.

📈 U.S. hotels saw a robust start in 2026 with a 6% rise in ADR to $202.63 compared to Q1 2025. RevPAR grew 8.7%, TrevPAR 9.4%, and occupancy increased to 64.3%. Luxury hotels led with a 9.4% RevPAR increase, while economy hotels struggled with a 9.7% ADR drop. TrevPAR highlighted a 35% revenue premium over rooms alone. Forecasts for Q2-Q4 2026 anticipate a 1.3% decline in RevPAR and a 2.6% drop in TrevPAR.