Market Trends

🏨 Scandic Hotels Group will lead Dalata’s markets through a restructuring after its €1.4 billion acquisition by Pandox in November 2025. The process, to conclude in late 2026, involves separating property assets from operations. Dermot Crowley, CEO since 2021, will step down, having added 16 hotels and 3,800 rooms. Dalata plans to open three hotels in Dublin, Edinburgh, and Berlin this year, with four more in London, Edinburgh, and Madrid.

🌍 82% of Europeans plan to travel this spring and summer 2026, the highest since 2020. Intra-European travel dominates, especially to Southern destinations. Travel among 18–34-year-olds is up (+21% for 18–24s, +16% for 25–34s). Shorter trips of 4-6 nights are popular (38%), with fewer longer stays (37%). Budgets are tightening; more travelers set a budget up to €1,000 (+4%). Safety, cost, and climate influence choices, with 39% planning only one trip in six months.

🏨 Canada’s hotel industry saw a performance boost in March 2026, with year-over-year increases. Occupancy rose to 60.6% (+1.9%), ADR to CAD198.37 (+5.8%), and RevPAR to CAD120.12 (+7.9%). Newfoundland and Labrador led in growth: occupancy +21.1% (58.2%), ADR +9.4% (CAD154.84), and RevPAR +32.5% (CAD90.18), thanks to the Labrador Winter Games. Vancouver's major market gains included occupancy +7.5% (77.1%), ADR +7.4% (CAD231.91), and RevPAR +15.5% (CAD178.84).

📈 U.S. hotel industry data through 18 April 2026 reveals a positive year-over-year comparison. Occupancy rose to 66.5% (+8.4%), ADR increased to $167.00 (+5.7%), and RevPAR climbed to $111.14 (+14.6%). This growth is attributed to Easter's earlier date. Washington, D.C. saw the largest ADR (+30.7% to $231.77) and RevPAR (+57.7% to $184.25) increases. Atlanta and Chicago both experienced a 20.7% occupancy gain, reaching 72.5% and 72.7%, respectively. 21 of the Top 25 Markets saw RevPAR growth.

🌴 By 2025, Greek tourism sees 36 million international visitors, but local small hotels face extinction. From January to April 2025, 99 hotels—mostly with fewer than 30 rooms—were auctioned after 300 foreclosures in 2024. Over 1,500 small hotels shut down recently. Meanwhile, branded hotel chains grew 80% in five years, and short-term rental beds hit 1.06 million by June 2025. Rising costs and wage increases hurt small hoteliers, signifying a shift from traditional hospitality to transactional tourism.

📈 Apr 24, 2026, the US-Iran conflict causes an inflationary shock due to energy disruptions, impacting global prices and market sentiment. Economists project a temporary effect, shorter than the 2022 Ukraine crisis, aided by a weakening labor market. Governments face fiscal constraints, limiting intervention options. Political uncertainty and potential leadership changes add risks, affecting markets and planning. Demand suppression might be used to control inflation, with a tighter fiscal environment expected for future governments.

💸 Accor assured investors that despite the 2026 oil-price fallout from the Iran war, its profit targets remain intact. Shares slightly dipped. CFO Martine Gerow highlighted rate pressures only in the UAE. Accor activated a "profit protection plan" in March, with half of the measures aimed at Middle Eastern markets. The strategy includes cost constraints and redirecting development to growth markets like India, with 46 signings and memorandums.

🌍 Tripadvisor's 2026 Summer Travel Index highlights top destinations for U.S. travelers. 🚙 Myrtle Beach ranks first for domestic travel, with Cancun leading internationally for the third year. 🔍 Key holiday weekends show trending preferences: Anaheim for Memorial Day and Myrtle Beach for 4th of July. 🏖️ Top domestic destinations include New York, Chicago, and Vegas, while international favorites feature Paris, London, and Rome. 🌍 Trending destinations also include Orange Beach, Virginia Beach, and Aruba for various holidays.