Market Trends

This article was written by Travolution. Click here to read the original article In 2026, travellers are curating trips that feel more in tune with who they are and what…

In the year ahead, travelers are redefining the journey and choosing trips that begin with purpose, not just a place. According to Hilton’s newly released 2026 Trends Report, The Whycation: Travel’s New Starting Point, the question isn’t “Where are we going?”, it’s “Why are we going?”

This article was written by Lodging Magazine. Click here to read the original article MCLEAN, Virginia—In the year ahead, travelers are redefining the journey and choosing trips that begin with…

Koh Samui is entering a new era as one of Asia’s most dynamic integrated wellness and sports tourism destinations. Moving beyond its identity as a luxury island escape, Samui is embracing global trends that merge wellbeing, active living, and performance — redefining how travelers experience health and connection.

Deflagging is having a moment. Travelers don’t want identical rooms with different logos. They want story, design, emotion. For the first time, investors are following their lead. Boutiques now outprice…

Travelers today are demanding more from their hotel experiences. The way they search, book, and stay is shaped by digital touchpoints, and technology is at the heart of every interaction.…

Ori Kafri introduces J.K. Place as a family-founded boutique hotel brand that defines "boutique" not by design trends, but by personal, tailor-made hospitality. With three intimate properties in Capri, Rome, Paris, and soon Milan, each averaging around 30 rooms, Kafri describes the brand"s essence as creating "homes" rather than hotels - spaces where guests feel personally known and individually cared for. He contrasts J.K."s approach to larger hotel chains, which he likens to luxury fashion houses, while J.K. Place aspires to be the "tailor-made suit" - a bespoke experience built through genuine human connection.

Amidst global economic and geopolitical uncertainty, hotel operators across Asia Pacific expect profitability to remain stable, trending upwards at a moderate level in 2026. According to JLL’s (NYSE: JLL) APAC Hotel Operators’ Sentiment Survey 2025/2026, respondents have revealed a cautiously optimistic outlook, aggregately predicting gross operating profits to increase between two and six percent year-on-year in 2026.

This article was written by Travolution. Click here to read the original article eDreams ODIGEO research shows half of travellers prioritise it Almost half of British travellers admit that flexibility…

Dayssi Olarte de Kanavos is the co-founder of Women’s Power Series and the Co-Founder, President, and COO of Flag Luxury Group. Women are the planners and the decision-makers when it…