The new map of travel demand
📰 Nov 10, 2025, travel executives anticipate a shift in 2026, driven by luxury growth and experiential trends. Affluent travelers boost demand despite a K-shaped economy, while middle-income groups cut back. Luxury redefined prioritizes uncrowded, sustainable destinations like Greenland and Bhutan. Cruise bookings surge for 2026, appealing to younger, first-time cruisers. Emerging destinations include Saudi Arabia’s Red Sea, Malta, and Tenerife. Travelers crave "sportscations" and slow travel, seeking cultural immersion and experience over material status.
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