Hotel Market Trends & Industry Data | 10min Hotel News - Page 29

Hotel Groups Establish In-House Academies to Address Talent Shortages, Ensure Brand Consistency, and Develop Future Leaders

🏨 Hotel groups are establishing in-house academies as a response to trends like sector consolidation, brand proliferation, and AI. These academies help manage skills shortages and high staff turnover, aiming to "train staff to retain them better." In a market of up to 40 brands, consistent guest experiences necessitate centralized training. Programs like Marriott's Leadership Development Program build a future talent pool. In-house academies also boost employer branding, attracting talent through improved working conditions and benefits.

Marriott International and CG Hospitality Global Plan to Develop 100 Series by Marriott Hotels in Greater China by 2036

24 August 2026

📅 August 24, 2026, Bethesda, Maryland: Marriott International partners with CG Hospitality Global to introduce Series by Marriott to Greater China. Over 10 years, they aim to open 100 hotels, starting with four by the end of 2026. As of Q1 2026, 55 Series by Marriott hotels are operational globally. This collaboration will leverage Marriott's operational excellence and loyalty program, targeting value-conscious travelers amid China's rising demand for select-service accommodations.

3 min

Study Reveals Menu QR Codes in Hotels and Resorts Generate Highest Engagement With Over 7.4 Million Scans Analyzed

📅 Hospitality operators have integrated QR codes extensively, yet usage data was scarce until a Scanova study analyzed 7.4 million scans across 52 hotel brands. Menu codes dominated, averaging 2,096 scans per code. The top 5% of codes in various industries, including hospitality, accounted for 78%-95% of scans. QR code success varies by placement and design, with dynamic codes offering maintenance advantages. WiFi and loyalty codes see less engagement, suggesting untapped potential beyond initial 2020-2021 adoption.

2 min

Hilton, TUI, and Marriott Lead European Hotel Growth, Adding Nearly 60,000 Rooms by January 2026

📊 As of January 1, 2026, Europe's top 50 hotel groups manage nearly two million rooms across 15,000 properties, marking a net rooms growth of over 153,000 and a net unit growth rate of 8.4%. Hilton, TUI, and Marriott lead with significant gains, adding 23,979, 19,456, and 16,221 rooms respectively. While mid-sized groups like Hesperia (+87.9%) and Sercotel (+73.7%) show impressive growth, a dozen groups faced declines, indicating market consolidation.

1 min

Consumer Spending in Hospitality Sector Shows Selectivity in July, Casual Dining Performs Strongly, Reports Moore Kingston Smith Index

☀️ July saw selective consumer spending in hospitality, per Moore Kingston Smith index. Despite favorable conditions like warm weather, the FIFA World Cup's end, peak tourism, and school holidays, not all sectors thrived. Casual dining excelled, hotels sustained growth, and fine dining stayed strong. However, pubs underperformed.

3 min

Radisson Automates Price Match System, Achieving 19% Increase in Direct Bookings, While Marriott Tightens Policies

🏨 Marriott's Best Rate Guarantee changed in June 2026, covering only bookings for up to 2 guests and requiring claims within 24 hours. Radisson, in July, automated its process across 1,600 hotels, matching OTA rates instantly, boosting bookings by 19%. Radisson offers no extra discounts, unlike Marriott, which adds a 25% discount or 5,000 points. Radisson's automation reduces manual intervention, while Marriott's process remains cumbersome, discouraging claims.

3 min

U.S. Hotel Performance in H1 2026 Shows 7.1% ADR Increase and 3.6% Rise in GOP Margin

📈 U.S. hotel performance strengthened in the first half of 2026, with ADR up 7.1% to $211.96, and occupancy rising 1.1 points to 67.9%. RevPAR increased 8.9% to $144.00, and TRevPAR grew 9.2% to $189.30. Luxury hotels led with a 10.1% ADR rise, and occupancy up 3.4 points. June saw ADR jump 11.4% to $226.14, amid the FIFA World Cup. Economy hotels' ADR fell 9.3%, yet showed improvement in Q2.

2 min

Hotels Losing Up to 20% Room Revenue Due to High OTA Commissions and Booking Channel Inefficiencies, Study Finds

💸 Hotels in the UK and Ireland are losing up to 20% of room revenues due to high OTA commissions, rate discrepancies, and distribution gaps, according to Net Affinity and Smarthotel. OTA commissions range from 15% to 25%, impacting revenue. Changing guest behavior includes shorter stays and last-minute bookings. Mobile’s importance is growing in the booking process. Hotels should review online booking journeys and channel setups to reduce revenue leakage and enhance direct bookings.

5 min

Thoughtful Menu Presentation and Table Accessories Enhance Dining Experience Beyond Food at Restaurants

20 August 2026

🍴 In the realm of restaurant experiences, every detail matters. From the entrance to the final bill, guest perceptions are shaped by lighting, furniture, and menu presentation. Effective strategies include using consistent table accessories such as leather or wood, prioritizing durability, and incorporating subtle branding. A refined check presenter can enhance the payment process, making it part of the service. Custom products allow consistent branding across locations, transforming mundane interactions into memorable experiences.

1 min

Britain’s Top Restaurant Groups See 0.3% Growth in July Delivery and Takeaway Sales, Lowest Since February

🍴 Britain’s top restaurant groups saw a minimal 0.3% growth in delivery and takeaway sales in July, as reported by the NIQ Hospitality at Home Tracker. This is the Tracker's lowest growth since February and the first sub-inflation increase since April. The slowdown was attributed to heatwaves that encouraged people to dine out. Despite the overall stagnation, restaurant deliveries continued to outperform takeaways.

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