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Market Trends

1350 posts

Hospitality market trends and data: analysis, figures and insights to understand where the hotel industry is heading.

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  • 5 min

Amex GBT Introduces New Lite Tier in Preferred Extras Program to Attract Independent Hotels with Lower Fees

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  • 3 June 2026
📈 Jun 3, 2026: Amex GBT's integration with CWT in 2025 boosted hotel room management to 40 million nights annually, generating $8 billion from 1,900 clients. BCD manages $5 billion across 30 million room nights. Amex's Preferred Extras and Lite tier, offering lower fees for smaller properties, increased participation from 34,000 to 45,000 hotels. Fee-based programs dominate corporate bookings, while commission-only options offer low-risk entry with reduced volume, crucial for strategic hotel positioning.
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  • 2 min

A Record Number of Travelers Completed Visiting All 193 UN Member States, Boosting Interest in Remote Destinations

  • Automatic
  • 3 June 2026
🌍 Jun 3, 2026: The trend of "country counting" grows as more travelers aim to visit all 193 UN member states, with a record number completing this in 2025. Online platforms like NomadMania gamify travel with rankings and stats, pushing interest towards remote destinations like Tuvalu. Social media and overtourism shift focus to unique and less-visited locations, while climate change concerns drive urgency to visit vulnerable spots. The travel landscape is diversifying geographically, moving beyond traditional hotspots.
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  • 2 min

US Companies Curb International Business Travel Amid Rising Costs, While UK and Germany Expand Overseas Trips

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  • 3 June 2026
📌 Jun 3, 2026, research by Booking.com for Business reveals a significant disparity in international business travel between the US and Europe. Only 17% of US trips are short international, versus 49% in the UK and 41% in Germany. Long overseas trips account for 21% in the US, compared to 41% in the UK. Rising costs and economic uncertainty are major factors. UK companies spent $60.2 billion on business travel in 2025, up 14% from the previous year.
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  • 2 min

Molteni&C Launches Emile Modular Sofa System by Christophe Delcourt for Flexible Hospitality Spaces

  • La Tribune de l'Hôtellerie
  • 2 June 2026
🛋 Molteni&C's Emile collection by Christophe Delcourt offers a modular sofa system designed for contemporary hospitality spaces. Its adaptable design allows configurations such as intimate face-to-face seating, semicircular, circular, or linear layouts. Featuring adjustable backrest heights and seat depths, Emile is perfect for hotel lounges, private clubs, and luxury residences. The series integrates with the Odile occasional tables for added versatility, combining comfort, precision, and architectural elegance.
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  • 2 min

Minotti Launches Emmi Cord Outdoor Collection, Revamping 1970s-Inspired Seating for Modern Hospitality Settings

  • La Tribune de l'Hôtellerie
  • 2 June 2026
🛠️ Designed by Hannes Peer, Minotti's Emmi Cord Outdoor collection revamps 1970s-style outdoor seating for contemporary settings. It features an armchair and sofa with generous proportions and a stainless-steel frame wrapped in woven polypropylene cord. The collection is ideal for terraces, poolside lounges, and resorts, offering a chic, light design with soft cushions. Available in Butter, Dark Brown, and Olive, it balances comfort and elegance, enhancing luxury hospitality environments.
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  • 3 min

Three Hard Truths from NYU IHIF 2026

  • 10minhotel.com
  • 2 June 2026
This article is a recap of a recent LinkedIn post by hospitality entrepreneur and industry commentator Bashar Wali. We are republishing the key takeaways here and encourage readers to view…
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UAE Hotels Adapt to Rising Demand for Extended Stays, Offering Alternatives to Traditional Rentals Amid Housing Costs

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  • 2 June 2026
🏨 June 2, 2026, UAE: Hotels adapt to rising demand for long-stay accommodations driven by flexible work patterns and housing costs. Hotels offer alternatives to traditional rentals, catering to professionals, remote workers, and digital nomads. Extended stays and bleisure packages increase revenue stability by reducing occupancy volatility. The trend is expanding across the Middle East, with successful hotel concepts focusing on community, wellness, and convenience. Balancing transient and long-stay demand is crucial for maximizing occupancy and revenue.
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CoStar and Tourism Economics Raise U.S. Hotel RevPAR Growth Forecast to 2.8% for 2026 Amid Strong Demand

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  • 2 June 2026
🏨 Jun 2, 2026: The U.S. hotel industry sees brighter prospects with a 2.8% RevPAR growth forecast for 2026, driven by strong transient and group travel demand in the year's first four months. Over 8 million more room nights were sold compared to early 2025, boosting occupancy rates. Luxury hotels excel with high ADR growth, while economy segments face pricing pressures. Secondary markets benefit from increased group business, and improved occupancy on Sundays and Thursdays smooths weekly demand patterns.
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  • 6 min

Cvent Transient RFPs: Independent Hotels Must Focus on Visibility and Demand to Secure Invites

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  • 2 June 2026
📈 Jun 2, 2026: Cvent Transient, formerly Lanyon, handles 100,000+ corporate RFPs. Hotels must be pre-invited to bid, with Cvent's Market Leads offering a paid entry for uninvited hotels. Rate Integrity prevents $10-$30 rate errors. A third of RFPs go unanswered due to mismanaged inboxes. Solutions include GDS connectivity providers and proper inbox management. Winning bids require visibility, demand, and timely responses. Cvent pricing is quote-based; independents benefit from connecting without a Transient license.
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Door hanger with the German phrase 'BITTE NICHT STÖREN' visible on a dark strap attached to a wall.
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  • 5 min

71% of Returning Hotel Guests Do Not Book a Third Stay, Analysis of 6 Million Records Reveals

  • 1 June 2026
🏨 71% of guests who return for a second stay don't make a third, based on data from 6 million guest records (2024-2026). Of €1.85B in revenue, 88% comes from first-time guests. A mere 0.4% of guests with five stays generate 3.7% of revenue. The repeat guest rate has risen from 5% to 8% across seven quarters. Silence, not dissatisfaction, often prevents a third stay. Personalized communication and direct relationships are key to improving repeat rates.
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