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Market Trends

1428 posts

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  • 8 min

Is 2025’s hotel market recalibration setting the stage for a stable 2026?

  • Cynera Rodricks
  • 18 February 2026
🏨 In 2025, the UK hotel market saw a shift from large portfolios to single assets, with transactions dropping from £6.6bn in 2024 to £4.3bn. Investors favored domestic over international deals due to rising costs and operational challenges. The focus moved to lifestyle and boutique hotels, with an emphasis on value-add opportunities. The trend is expected to continue into 2026, with significant portfolios like the Vastint Marriott (£500m) and PPHE (£2.2bn) being tested for market appetite.
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  • 2 min

Lodging Econometrics: Global Hotel Construction Pipeline Reaches Record-High Project Count in Q4 2025

  • LODGING Staff
  • 18 February 2026
🏨 Global hotel construction pipeline reached a record high by Q4 2025 with 15,922 projects (2,437,354 rooms). The U.S. led with 6,146 projects (720,089 rooms), followed by China. Dallas topped cities with 193 projects. India and Saudi Arabia showed significant growth. Renovations and conversions hit 3,777 projects globally. Asia Pacific, Middle East, and Africa showed notable increases. In 2025, 2,371 hotels opened, with 325,985 rooms. Projections for 2026 include 2,617 new hotels (389,175 rooms).
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  • 2 min

Lodging Econometrics: Global Hotel Construction Pipeline Reaches Record-High Project Count in Q4 2025

  • LODGING Staff
  • 18 February 2026
🏨 Global hotel construction pipeline reached 15,922 projects (2,437,354 rooms) in Q4 2025, a 1% increase YOY. The U.S. and China led with 6,146 and 3,608 projects, respectively. Dallas, Texas, topped cities with 193 projects. Luxury and upper upscale chain scales hit record highs. India and Saudi Arabia showed notable growth. Regionally, Asia Pacific, Middle East, and Africa saw significant increases. In 2025, 2,371 new hotels opened; in 2026, 2,617 are projected.
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  • 1 min

#hotelbreakfast #hoteltrends #guestexperience #luxurytravel #hoteldesign #hoteloperations #hospitalityinnovation #experiencedesign | Heleri Rande

  • Heleri Rande
  • 18 February 2026
🥞 Luxury hotels are reimagining breakfast as a crucial part of the guest experience. From Michelin-level presentations in London to local sourcing in Antwerp, breakfast is now about wellness, brand identity, and sustainability. This shift is driven by guest wellness routines, cultural storytelling, and hybrid work trends. Breakfast is becoming a key memory for guests and a strategic opportunity for hotels. How are hotels leveraging this trend to enhance both commercial and emotional value? #HotelBreakfast #GuestExperience
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  • 1 min

Local experiences and quality key to indie hotel success, BWH finds

  • Lewis Catchpole
  • 17 February 2026
🏨 In 2026, over 200 hotel owners and industry experts gathered at the BWH Hotels GB conference. The focus shifted from price to authentic, hyper-local experiences. The GEMS initiative—Great Escapes, Memorable Stays—uses local guides and artisanal dining to enhance guest experiences. UKHospitality's Allen Simpson and Visit Britain's Patricia Yates emphasized authenticity over luxury. Tim Rumney, BWH Hotels GB CEO, highlighted brand contribution, scale, and quality as pillars for resilience.
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  • 2 min

#farmhospitality #agriluxury #lunarnewyeae2026 #equinewellness #horsebackriding #resortexperience #wellnessresorts #chinesenewyear #equestrianhotels | Adam Mogelonsky

  • Adam Mogelonsky
  • 17 February 2026
🏇 In 2026, the "Year of the Horse," equestrian hotels are emerging as a niche in farm hospitality and agriluxury. Nihi Sumba in Indonesia offers equine wellness programs, while Coworth Park in the UK provides polo lessons. Finca La Donaira in Spain focuses on Lusitano horse preservation, and Brush Creek Ranch in Wyoming merges farm hospitality with equine activities. Six Senses Hudson Valley, near New York, will feature an indoor riding center and forest trails.
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  • 2 min

New Report Details Economic Impact of Honolulu’s Hotel Industry

  • LODGING Staff
  • 16 February 2026
🏠 Honolulu, Hawai’i — The hotel industry generates $12 billion in economic activity, supports 63,912 jobs, and contributes $1.9 billion in taxes annually. Visitor spending totals $6.5 billion, with $760 spent per room night. The sector provides 18,088 jobs, yielding $1.4 billion in wages, and contributes $830.9 million in federal, $722.2 million in state, and $329.9 million in local taxes. Honolulu hosts 29,112 rooms, with 8.6 million room nights sold across 93 hotels.
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Rising travel costs are reshaping guest expectations

  • Automatic
  • 16 February 2026
🛢 Feb 16, 2026 — Hotels face pressure balancing pricing amidst rising travel costs since 2019. Inflation and ancillary fees heighten affordability concerns, especially for young travelers. Value perception, not just price, now guides travel decisions, prompting hotels to align pricing with guest expectations. Travelers book later and compare options more, seeking transparent pricing. Midscale brands with fair pricing and service may benefit. Off-peak promotions and seasonality strategies are vital for easing price sensitivity. Source: The Seattle Times.
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Hotel group performance: the battle now rages over the ecosystem as well as the pipeline

  • e.tulliez1
  • 13 February 2026
📍 Marriott Bonvoy, Hyatt's Bonus Journeys, and Choice Privileges are intensifying loyalty programs for 2025. The hospitality sector is shifting from asset ownership to asset-light models, focusing on customer relations and loyalty as strategic assets. Operators prioritize demand generation and pricing power, transferring real estate ownership to institutional investors. This approach fosters international expansion and reduces real estate risks, while enhancing "stickiness" to retain customer loyalty and satisfy investors.
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Convention centers: Cannes imposes a financial interpretation of MICE

  • a.barbosa
  • 13 February 2026
💰 Palais des Festivals et des Congrès de Cannes achieved €49.4 million in turnover in 2024, generating €1,070.9 million in economic benefits and hosting 156 events, leading to 574,183 overnight stays. In August 2025, hotel occupancy was 86.5%, with an average price of €690.4, while in October 2025, occupancy fell to 53.9% with an average price of €306.5. Cannes focuses on quality over quantity, aiming for economic performance.
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