Market Trends

🔍 In the latest analysis, 29% of high-volume search demand is decreasing, yet an equivalent proportion is increasing. This shift highlights changing user interests rather than an overall decline in search traffic. Understanding these trends is crucial for businesses and marketers to adjust their strategies effectively and target emerging areas of interest.

🏨 In 2023, the Handwritten Collection will enter the UK with The Queen at Chester Hotel, reflecting the rise of collection brands. Accor’s collection brands include approximately 180 open hotels with over 115 in the pipeline. MGallery has 125 hotels globally, and Emblems opened its first hotel in the UK. Handwritten Collection expanded to 40 hotels in 20 countries. Collection brands offer individuality while leveraging global brand platforms, with a significant growth opportunity in the under-penetrated UK market.

🌎 Travel experiences grew by 17% in 2024, nearly tripling overall travel growth. By 2029, the sector is projected to reach $342 billion. Despite this, digital adoption lags, with only 33% of tours, activities, and attractions booked online in 2025, compared to 64% for overall travel bookings.

🌴 Golden Rock Inn in Nevis offers 11 rooms on a 100-acre estate. East Winds in St. Lucia features 30 cottage-style rooms on 12 acres, offering all-inclusive packages with complimentary weddings. Mansión Xodó in Mérida, Yucatán, is a luxury hideaway with six suites in a 19th-century residence. The Virtuoso 2026 Luxe Report highlights a shift towards slower, personalized travel. Small Caribbean hotels provide unique experiences, targeting affluent travelers seeking cultural immersion and wellness.

📰 Marriott launched the Bonvoy Design Shop in May, showcasing the shift in hospitality retail. Chris Breen, CEO of Openhouse, highlights the importance of quality, functionality, and accessibility over exclusivity. Popular items include nylon and linen hats for summer, transitioning to wool caps and hoodies in colder months. High-volume products like polos and bags drive demand. Breen emphasizes that independent hotels can leverage their unique identity to succeed in retail, focusing on utility and material quality.

🌮 From September 15, 2026, to November 24, 2026, Trejo’s Tacos launches a 10-week pop-up at Puttshack Bank in London. The venture showcases Cal-Mex cuisine with dishes like Carnitas and Spicy Shrimp and signature cocktails. Events include a VIP launch and Day of the Dead celebrations. Founded by Danny Trejo, Trejo’s Tacos operates six LA locations. Puttshack combines tech-enabled mini-golf with premium dining and has four UK and 19 US venues.

🏨 July 28, 2026, Portsmouth, NH – Canada’s hotel construction pipeline hits a record with 345 projects totaling 47,874 rooms at Q2 2026, according to Lodging Econometrics. This marks a 4% rise in project counts and a 7% increase in room numbers year-over-year.

🌐 By 2026, online travel bookings are expected to constitute 65% of global travel bookings, up from 61% in 2023, according to Phocuswright. This increase encompasses direct hotel websites, OTAs, and other channels. Consistency in pricing between OTA listings and direct channels helps build trust with guests.

📆 U.S. hotel performance in June 2026 showed positive growth compared to June 2025. Occupancy rose to 69.6% (up 1.6%), ADR increased to $173.76 (up 6.7%), and RevPAR climbed to $120.97 (up 8.4%). San Francisco/San Mateo saw the highest occupancy rise to 80.5% (up 7.9%) and RevPAR to $212.87 (up 31.2%), with ADR growing 21.7% to $264.42. Miami's ADR jumped 23.2% to $218.37, influenced by the World Cup, with 24 of the top 25 markets reporting RevPAR increases.