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Market Trends

1423 posts

Hospitality market trends and data: analysis, figures and insights to understand where the hotel industry is heading.

Row of striped outdoor lounge chairs with folded towels, desert mountains in the distance.
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  • 0 min

Online Travel Bookings Expected to Capture 65% of Global Market by 2026, Says Phocuswright Report

  • legarde
  • 28 July 2026
🌐 By 2026, online travel bookings are expected to constitute 65% of global travel bookings, up from 61% in 2023, according to Phocuswright. This increase encompasses direct hotel websites, OTAs, and other channels. Consistency in pricing between OTA listings and direct channels helps build trust with guests.
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  • 1 min

U.S. Hotel Industry Sees Strong June 2026 Growth with 8.4% RevPAR Increase, Boosted by World Cup

  • LODGING Staff
  • 27 July 2026
📆 U.S. hotel performance in June 2026 showed positive growth compared to June 2025. Occupancy rose to 69.6% (up 1.6%), ADR increased to $173.76 (up 6.7%), and RevPAR climbed to $120.97 (up 8.4%). San Francisco/San Mateo saw the highest occupancy rise to 80.5% (up 7.9%) and RevPAR to $212.87 (up 31.2%), with ADR growing 21.7% to $264.42. Miami's ADR jumped 23.2% to $218.37, influenced by the World Cup, with 24 of the top 25 markets reporting RevPAR increases.
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  • 6 min

Designers Clémence Pirajean and James Lees Renovate 1960s Family Home in Formentera, Emphasizing Environmental Harmony

  • 10minhotel.com
  • 27 July 2026
🏠 Designers Clémence Pirajean and James Lees purchased a 1960s house in Formentera, Spain two years ago. The property is located between a protected natural park and a residential area. Originally a family holiday home and rental, the house underwent renovations to open the ground floor, create interconnected spaces, and provide en suite bathrooms for each bedroom. The design incorporates local materials, retaining original features like vaulted ceilings, embracing the island's natural environment.
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  • 1 min

Britain's Licensed Premises Total 98,564 in June 2026, Showing Stability After Q2 Turnover Fluctuations

  • katherinedoggrell
  • 27 July 2026
🍽 Britain's licensed premises numbered 98,564 by June 2026, according to NIQ's Hospitality Market Monitor. This figure remained stable compared to three months earlier and was only 0.2% lower than June 2025. The second quarter of 2026 showed an improvement from the 0.3% decline observed between January and March, highlighting a balance between the closures and openings of hospitality venues.
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  • 2 min

André Fu's New Book, "A Designer’s Vision," Explores 15 Years of Iconic Projects, Released by Assouline.

  • 10minhotel.com
  • 24 July 2026
📚 André Fu, an interior designer from Hong Kong, has his 15-year career chronicled in a monograph, "André Fu: A Designer’s Vision," released by Assouline on 24 July 2026, priced at £100. The book covers projects like The Upper House and St Regis in Hong Kong, Waldorf Astoria Osaka, and London's Berkeley Hotel Pavilion Suites. It’s divided into three parts, including Heritage Reimagined, and features interviews with collaborators such as chef Daniel Calvert.
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  • 4 min

Hotel Wholesalers Evolve into Industry Giants, Limiting Risk Diversification for Independent Hotels

  • Automatic
  • 24 July 2026
🏨 On July 24, 2026, Markus Busch discusses the transformation of hotel wholesalers into giants. Hotelbeds acquired Tourico Holidays and GTA in 2017, forming HBX, now a publicly traded company reaching 250,000 hotels and 60,000 sellers. RateHawk, part of Emerging Travel Group, handled $4.8 billion in bookings last year. Some wholesalers became OTAs, like Booking and Expedia. Hotel operators should reassess their reliance on these large networks, as true independence is rare.
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Hotels Account for Nearly Two-Thirds of US OTA Gross Bookings Despite Brand.com Efforts, Phocuswright Reports

  • Automatic
  • 24 July 2026
📅 Jul 24, 2026 – Phocuswright's report reveals US OTA gross bookings grew 4% in 2025, hitting $100.3 billion. OTAs account for 20% of US travel bookings, expected to reach 21% by 2028. Hotels comprise 63% of OTA bookings, despite the US lodging industry's brand-focused strategies. In contrast, airlines manage only 13% of their online sales through OTAs. Despite efforts, hotels remain reliant on OTAs, viewed as paid acquisition rather than independent channels.
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Resort pool area at sunset with white buildings, palm trees, and closed white umbrellas along the deck, pink-purple sky reflections in the water.
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  • 1 min

U.S. Hotel Construction Pipeline Reaches 5,975 Projects and 703,001 Rooms by End of Q2 2026

  • Crystal ODonnell
  • 23 July 2026
🏨 In Q2 2026, the U.S. Hotel Construction Pipeline includes 5,975 projects and 703,001 rooms. As of mid-2026, 1,081 projects with 133,216 rooms are under construction. Additionally, numerous projects are set to begin within the next 12 months. The data reflects a robust pipeline indicating significant growth and investment in the hospitality sector, with ongoing developments and future projects on the horizon.
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Smartphone screen showing the Wyndham Hotels & Resorts logo in blue on white.
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Wyndham Hotels Reports 2% U.S. RevPAR Growth in Q2; Global RevPAR Outlook Adjusted to Flat to 1% Increase

  • David Eisen
  • 23 July 2026
📈 RevPAR at Wyndham Hotels & Resorts’ U.S. hotels rose 2% in Q2, while global RevPAR is projected to be flat to up 1% for 2026. Net income increased 17% to $102 million. The insolvency of Revo Hospitality led to a $160 million charge, impacting room growth metrics. Excluding Revo, system-wide rooms and development pipeline grew 4%. U.S. RevPAR saw gains in Texas, Florida, and California, while Latin America, EMEA, and China faced declines due to various regional challenges.
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BH Group Secures Approval for £30m Restoration of Selsdon Park Hotel in Croydon, Reopening in 2027

  • Cynera Rodricks
  • 23 July 2026
🏨 BH Group has secured planning permission for the initial phase of a £30m restoration of the historic Selsdon Park Hotel in Croydon. Approved by Croydon Council, works include window restoration to improve energy efficiency. The hotel, vacant since 2023, is set to reopen in summer 2027 under the Elysium Collection brand. The redevelopment plan includes a spa, gym, and leisure facilities across 200 acres. The estate, dating back over 1,000 years, has ties to historical figures like King Henry VIII.
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