Online Travel Bookings Expected to Capture 65% of Global Market by 2026, Says Phocuswright Report
🌐 By 2026, online travel bookings are expected to constitute 65% of global travel bookings, up from 61% in 2023, according to Phocuswright. This increase encompasses direct hotel websites, OTAs, and other channels. Consistency in pricing between OTA listings and direct channels helps build trust with guests.
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