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Market Trends

1423 posts

Hospitality market trends and data: analysis, figures and insights to understand where the hotel industry is heading.

Close-up of a smartphone screen showing the Booking.com app on a bright blue background.
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  • 2 min

Navan Reports 21.5% Rise in Domestic Business Travel Spending Despite Only 8.8% Increase in Trip Volume

  • Automatic
  • 17 July 2026
📈 Corporate hotel bookings increased by 11.1% domestically and 9.8% internationally in the first half of 2026, according to Navan's July 15 report. Domestic business spending surged 21.5% as trip volume rose 8.8%, indicating spend per trip grew about 2.5 times faster. Business and first-class air bookings rose 19.3% on international routes. Professional services led growth with a 44.6% increase in average air and hotel spend. Navan's data reflects its clients, not the entire market.
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  • 3 min

Rocco Forte Hotels Adopts Sion Platform to Pay Advisor Commissions Within 48 Hours of Processing

  • Automatic
  • 17 July 2026
💰 Rocco Forte Hotels, as of July 17, 2026, pays advisors within 24-48 hours post-processing via Sion. The industry's average payment time is 39 days post-checkout, with Onyx CenterSource handling commissions for most. Only 52% of hotels use direct debit, causing delays. Rocco Forte commits to 20-day payments post-checkout. ASTA plans to publish a watchlist for late-paying hotels. Ensure your hotel's checkout-to-commission timeline is minimized to avoid advisor dissatisfaction.
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  • 2 min

Survey by American Hotel & Lodging Association Reveals 56% of Americans Plan Summer Travel Despite Higher Costs

  • LODGING Staff
  • 16 July 2026
🛫 WASHINGTON, D.C.—The American Hotel & Lodging Association survey reveals 57% of Americans find travel costs higher than last year, yet 56% still plan summer trips. Despite price hikes, 69% value vacations, opting for closer destinations and budget-friendly travel modes. Travelers cut shopping (43%), dining (39%), and entertainment (26%) first, preferring hotels with perks. AHLA's Rosanna Maietta states vacations remain a priority, with travelers favoring road trips and hotels offering complimentary amenities to enhance experiences.
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  • 2 min

Over 50% of UK Inbound Tourism Businesses Expect Stable or Increasing Summer Bookings, UKinbound Survey Finds

  • Corina Duma
  • 16 July 2026
🌍 More than half of British inbound tourism businesses expect summer bookings to remain stable or increase, per a UKinbound survey. From July to September, 33% anticipate visitor numbers to match last year, while 29% foresee a rise. Revenue yields are expected to stay flat for 34% of businesses and increase for 32%. Long-term confidence is up, with 50% optimistic about the next year. Growth is driven by advance bookings and demand, but the US market shows mixed results.
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  • 0 min

IDC MarketScape Report Provides Key Insights for Navigating Revenue Management Systems in Hospitality Industry

  • IDeaS Revenue Solutions
  • 15 July 2026
📈 In 2023, the IDC MarketScape evaluated worldwide revenue management systems for the hospitality industry. This analysis helps hospitality leaders navigate competing vendor claims and product comparisons. The IDC MarketScape provides a detailed assessment of top software providers, aiding decision-makers in selecting the right revenue management solutions for their needs. This report is crucial for understanding market positions and technological capabilities.
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  • 4 min

Hotel Groups Lose Over €40,000 Annually Per Property Due to Delayed Decision-Making and Inefficient Forecasting

  • [email protected] (Anders Johansson)
  • 9 July 2026
🏨 A 120-room hotel spends €24,000 annually on labor gathering data, leading to a €40,000 annual loss, including €16,000 from delayed decisions. For a group of 11 hotels, the cost escalates to €440,000. Inefficiencies arise from poor forecasting, overstaffing, and wasted resources. Classic Norway Hotels reduced spreadsheet use by 95%, saving 4,800 hours yearly. Implementing unified forecasts and synchronized decision-making across properties can significantly reduce these costs.
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  • 0 min

Asia Pacific Short-Term Rentals to Capture 25% Market Share, Reaching $48.9 Billion by 2028

  • 9 July 2026
🌏 By 2028, Asia Pacific's short-term rentals will capture 25% of the accommodation market, rising from 22% in 2025. The market is projected to reach $48.9 billion. This growth is driven by dense megacities where hotel supply is unable to meet demand.
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Hilton Named World's Most Valuable Hotel Brand for 10th Year, Brand Value Increases 30% to $15.1 Billion

  • b.courtin
  • 8 July 2026
🏨 Hilton remains the world's top hotel brand for the tenth year, with a 30% increase to $15.1 billion in brand value. In 2024 and 2025, the top 50 hotel brands' combined value rose 4% to $58.8 billion. Taj is recognized as the strongest brand, scoring 92.2 on the Brand Strength Index. Hyatt's value grew 32% to $8 billion, with a record 129,000-room pipeline. Marriott climbed to third, surpassing Hampton Inn. Premier Inn entered the top 5 strongest brands.
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Pink hotel exterior with a white oval 'HOTEL' sign on a peach wall beneath a clear blue sky.
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  • 2 min

Wyndham and Choice Hotels Lead Industry Profitability with Asset-Light Models, Despite Modest Market Capitalizations

  • b.courtin
  • 8 July 2026
💸 Fiscal year 2025 saw financial improvements and expansion for major hotel groups. The top global hotel group earned over $26 billion, while its Western competitor earned less than half. Hyatt, Accor, and IHG earned $7 billion, $6 billion, and $5 billion, respectively, despite their lower room rankings. In profitability, Wyndham and Choice Hotels lead with $11 billion and $4.8 billion market capitalizations, achieving high margins due to an asset-light model. Wyndham’s EBITDA margin is 50%. Hilton ranks 2nd in market capitalization.
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  • 6 min

Major Hotel Groups Reach Record 2.5 Million Rooms in Development by 2025, Driven by Luxury and Upper-Upscale Segments

  • b.courtin
  • 8 July 2026
🏨 By year-end 2025, major hotel groups reached a record with nearly 2.5 million rooms in development, half under construction. The luxury segment grew 8%, led by the Middle East, especially Saudi Arabia. Asia-Pacific saw 230,000 new rooms, with China's urban centers dominating. The Middle East plans to expand from 500,000 to 800,000 rooms by 2030. Notably, Hilton, Marriott, and IHG showed significant portfolio growth. Jin Jiang is expanding in the Middle East and India amid restructuring.
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