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Market Trends

1043 posts

Hospitality market trends and data: analysis, figures and insights to understand where the hotel industry is heading.

Group of friends at a bar taking a selfie with a selfie stick, raising drinks and laughing together.
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  • 4 min

Trejo’s Tacos Launches 10-Week Pop-Up Residency at Puttshack Bank in London from September 2026

  • Jade
  • 29 July 2026
🌮 From September 15, 2026, to November 24, 2026, Trejo’s Tacos launches a 10-week pop-up at Puttshack Bank in London. The venture showcases Cal-Mex cuisine with dishes like Carnitas and Spicy Shrimp and signature cocktails. Events include a VIP launch and Day of the Dead celebrations. Founded by Danny Trejo, Trejo’s Tacos operates six LA locations. Puttshack combines tech-enabled mini-golf with premium dining and has four UK and 19 US venues.
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Fire at Saumos Displaces 220,000 People, Halts Tourism, and Causes €2-5 Million Weekly Shortfall in Gironde.

  • w.rassas
  • 29 July 2026
📅 On July 19, Andernos-les-Bains concluded its 54th Oyster Festival. By July 21, hotel occupancy hit 79%, surpassing 2025's numbers. A fire erupted on July 22 at Saumos, advancing 20 km and consuming over 40,000 hectares of forest. 220,000 people evacuated, impacting 24 hotels and 33 campgrounds, causing August bookings to decline. The economic loss ranged from 2 to 5 million euros weekly. Bordeaux's hotel occupancy surged to 26 points above the market, driven by budget accommodations.
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Aerial view of downtown Toronto at sunset with the CN Tower towering over glass-clad skyscrapers along the waterfront.
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  • 1 min

Canada Hotel Construction Pipeline Reaches Record 345 Projects and 47,874 Rooms, Up 4% in Projects YOY

  • Crystal ODonnell
  • 28 July 2026
🏨 July 28, 2026, Portsmouth, NH – Canada’s hotel construction pipeline hits a record with 345 projects totaling 47,874 rooms at Q2 2026, according to Lodging Econometrics. This marks a 4% rise in project counts and a 7% increase in room numbers year-over-year.
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  • 0 min

Online Travel Bookings Expected to Capture 65% of Global Market by 2026, Says Phocuswright Report

  • legarde
  • 28 July 2026
🌐 By 2026, online travel bookings are expected to constitute 65% of global travel bookings, up from 61% in 2023, according to Phocuswright. This increase encompasses direct hotel websites, OTAs, and other channels. Consistency in pricing between OTA listings and direct channels helps build trust with guests.
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  • 1 min

U.S. Hotel Industry Sees Strong June 2026 Growth with 8.4% RevPAR Increase, Boosted by World Cup

  • LODGING Staff
  • 27 July 2026
📆 U.S. hotel performance in June 2026 showed positive growth compared to June 2025. Occupancy rose to 69.6% (up 1.6%), ADR increased to $173.76 (up 6.7%), and RevPAR climbed to $120.97 (up 8.4%). San Francisco/San Mateo saw the highest occupancy rise to 80.5% (up 7.9%) and RevPAR to $212.87 (up 31.2%), with ADR growing 21.7% to $264.42. Miami's ADR jumped 23.2% to $218.37, influenced by the World Cup, with 24 of the top 25 markets reporting RevPAR increases.
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Cozy living room with a beige sectional, two round wood coffee tables, abstract painting over a fireplace, and a woven room divider.
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  • 6 min

Designers Clémence Pirajean and James Lees Renovate 1960s Family Home in Formentera, Emphasizing Environmental Harmony

  • 10minhotel.com
  • 27 July 2026
🏠 Designers Clémence Pirajean and James Lees purchased a 1960s house in Formentera, Spain two years ago. The property is located between a protected natural park and a residential area. Originally a family holiday home and rental, the house underwent renovations to open the ground floor, create interconnected spaces, and provide en suite bathrooms for each bedroom. The design incorporates local materials, retaining original features like vaulted ceilings, embracing the island's natural environment.
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  • 1 min

Britain's Licensed Premises Total 98,564 in June 2026, Showing Stability After Q2 Turnover Fluctuations

  • katherinedoggrell
  • 27 July 2026
🍽 Britain's licensed premises numbered 98,564 by June 2026, according to NIQ's Hospitality Market Monitor. This figure remained stable compared to three months earlier and was only 0.2% lower than June 2025. The second quarter of 2026 showed an improvement from the 0.3% decline observed between January and March, highlighting a balance between the closures and openings of hospitality venues.
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  • 2 min

André Fu's New Book, "A Designer’s Vision," Explores 15 Years of Iconic Projects, Released by Assouline.

  • 10minhotel.com
  • 24 July 2026
📚 André Fu, an interior designer from Hong Kong, has his 15-year career chronicled in a monograph, "André Fu: A Designer’s Vision," released by Assouline on 24 July 2026, priced at £100. The book covers projects like The Upper House and St Regis in Hong Kong, Waldorf Astoria Osaka, and London's Berkeley Hotel Pavilion Suites. It’s divided into three parts, including Heritage Reimagined, and features interviews with collaborators such as chef Daniel Calvert.
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  • 4 min

Hotel Wholesalers Evolve into Industry Giants, Limiting Risk Diversification for Independent Hotels

  • Automatic
  • 24 July 2026
🏨 On July 24, 2026, Markus Busch discusses the transformation of hotel wholesalers into giants. Hotelbeds acquired Tourico Holidays and GTA in 2017, forming HBX, now a publicly traded company reaching 250,000 hotels and 60,000 sellers. RateHawk, part of Emerging Travel Group, handled $4.8 billion in bookings last year. Some wholesalers became OTAs, like Booking and Expedia. Hotel operators should reassess their reliance on these large networks, as true independence is rare.
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Hotels Account for Nearly Two-Thirds of US OTA Gross Bookings Despite Brand.com Efforts, Phocuswright Reports

  • Automatic
  • 24 July 2026
📅 Jul 24, 2026 – Phocuswright's report reveals US OTA gross bookings grew 4% in 2025, hitting $100.3 billion. OTAs account for 20% of US travel bookings, expected to reach 21% by 2028. Hotels comprise 63% of OTA bookings, despite the US lodging industry's brand-focused strategies. In contrast, airlines manage only 13% of their online sales through OTAs. Despite efforts, hotels remain reliant on OTAs, viewed as paid acquisition rather than independent channels.
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