Market Trends

1379 posts

Hospitality market trends and data: analysis, figures and insights to understand where the hotel industry is heading.

Airbnb Competitors See Growth with Projected $344.06 Billion Short-Term Rental Market by 2034

🏡 The global short-term rental market is expected to reach $344.06 billion by 2034, growing at a CAGR of 10.70%. Over 35% of travelers now prefer vacation rentals over hotels due to affordability and local culture experiences. Booking.com increased its market share to 18%, while platforms like Vrbo offer 8% booking costs. Plum Guide demands quality and charges a 15% commission. Diversification across platforms like Agoda and Expedia reduces dependency and enhances market reach.
View Post
Share
View Post
  • 0 min

Phocuswright Research Highlights Privacy, Well-Being, and Service as Key to Premium Travel Experiences Across Generations

🛫 Phocuswright's recent research highlights how premium travel is defined by privacy, well-being, and exceptional service. While baby boomers lean towards seamless, all-inclusive trips, millennials and Gen Z value unique experiences and insider access. Safety and quality dining are seen as fundamental rather than differentiators. This insight is vital for travel suppliers striving to differentiate and establish lasting loyalty in a competitive market.
View Post
Share
View Post
  • 0 min

Wellness Tourism Reaches $894 Billion in 2024, Projected to Hit $1.4 Trillion by 2029 Amid Growing Demand

🏖 Wellness tourism has doubled in size over the past decade, reaching US$894 billion in 2024 and projected to hit US$1.4 trillion by 2029. Travelers are incorporating wellness into every trip, even prioritizing it over other expenses. Demand spans geothermal destinations, silent retreats, and spa resorts. Governments, hotel brands, and investors are responding rapidly. Online travel platforms face the challenge of creating scalable products to meet this demand before opportunities diminish.
View Post
Share
View Post
  • 0 min

Spain's Travel Market Hits Record 96.8 Million International Arrivals and Nearly €39 Billion Gross Bookings in 2025

🌏 Spain's travel market in 2025 stood strong, with 96.8 million international arrivals and gross bookings at nearly €39 billion. Growth was fueled by Spain's momentum and travelers shifting from the Middle East due to geopolitical issues. Hotels achieved record revenues, while the rail, aviation, and online travel sectors saw significant advancements. Despite challenges like overtourism and transport disruptions, Spain is well-positioned for future success.
View Post
Share
View Post
  • 0 min

Japan's Travel Market Achieves US$94.2 Billion in Gross Bookings for 2025, 8% Growth with Record 42.7 Million Inbound Arrivals

🌏 Japan's travel market achieved US$94.2 billion in gross bookings in 2025, marking an 8% increase, with a record 42.7 million inbound arrivals. Outbound travel was 14.7 million. A stronger yen validated growth, shifting Japan from an outbound market to focusing on inbound tourism. Policymakers now view tourism as crucial for the economy, emphasizing value over volume, regional distribution, and handling success-related challenges.
View Post
Share
View Post
  • 0 min

U.K. OTA Market to Reach £10.3 Billion by 2025, but Market Share Remains Stagnant Amid Supplier-Direct Stability

📈 U.K. online travel agencies (OTAs) are projected to reach £10.3 billion in gross bookings by 2025, marking a record high. However, OTA market share continues to decline for the third year. Supplier-direct share is expected to grow slightly from 78% to 81% by 2029. The distribution battle is stabilizing, with hotels as the exception where OTAs and direct bookings maintain equal competition. Phocuswright's 2026 report analyzes these trends and potential changes.
View Post
Share
View Post
  • 2 min

Fattal Group Expands Portfolio to Over 300 Hotels in 120 Destinations, Winning 2024 Hospitality Awards Grand Prix

🏨 PPHE Hotel Group Ltd, founded in 1989 and listed on the London Stock Exchange, operates 39 hotels with about 9,000 rooms and 8 campsites with around 6,000 units in Europe and beyond. In 2025, the group achieved revenues over €500 million, a 5.3% increase from the previous year, and a gross operating profit exceeding €160 million. The group's real estate value is over €1.2 billion. David Fattal won the 2024 Hospitality-ON Grand Prix for expanding the Fattal Group to over 300 hotels.
View Post
Share
View Post
  • 3 min

Major Hotel Groups Strengthen Margins and Loyalty Despite Stable OTA Market Share Over Past Decade

📚 Major hotel groups have increased margins and customer ownership thanks to direct booking strategies over the past decade, as of May 28, 2026. Despite stable OTA market share, hotels benefit from lower commission costs and enhanced loyalty programs. U.S. business travel brands see more direct bookings compared to leisure properties internationally. AI travel assistants might impact both hotel and OTA visibility, posing a future distribution challenge.
View Post
Share

Accor Reaches Milestone with Over 150 Franchise Hotels in Australia and New Zealand Amid Pacific Growth Strategy

🏨 Accor reached a milestone with over 150 franchise hotels in Australia and New Zealand, highlighted at the Accor Pacific Franchise Conference in Sydney, attended by 270+ stakeholders. The Pacific is a key growth market for Accor's franchise model, which allows hotel owners to maintain individuality while benefiting from Accor's resources. Accor operates 420+ hotels in the Pacific under brands like Sofitel and Novotel, with strong demand from independent operators for conversion opportunities.
View Post
Share