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Market Trends

1043 posts

Hospitality market trends and data: analysis, figures and insights to understand where the hotel industry is heading.

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  • 3 min

Bjarke Ingels Group Unveils National Juneteenth Museum Design in Fort Worth, Construction Starts This Fall

  • Caitlin St John
  • 3 July 2026
🎨 At High Line Nine, Manhattan, Crosby Studios and Air Afrique present "Home of Football: Home & Away" featuring over 60 soccer artifacts until July 19th. In Fort Worth, Texas, BIG's 72,000 sq. ft. National Juneteenth Museum will start construction this fall, preserving Juneteenth's history. Caitlin Schanzenbach's Love Island villa mini-replica, costing $250, took over 900 hours. Nominations for "Ones to Watch" in hospitality design close on August 3rd, with honorees celebrated in November.
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  • 2 min

Mark Williams of Voco Grand Central Hotel Joins Elite Les Clefs d’Or Network After Rigorous Assessment

  • Corina Duma
  • 3 July 2026
📍 Mark Williams, a concierge at Voco Grand Central Hotel in Glasgow, joined Les Clefs d’Or, a prestigious global hospitality network, after an interview with five organization members. He has worked at the hotel for eight years and was named ‘Scottish Concierge of the Year’ in 2023 at the Prestige Hotel Awards. Williams supports guests by arranging travel and managing logistics and has previously handled requests like arranging a horse-drawn carriage and assisting international delegates during COP26.
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Curved brick Hyatt Regency hotel facade with many horizontal windows against a clear blue sky.
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  • 2 min

RBH Hospitality Management Secures Contract to Operate First Hyatt-Branded Hotel in UK, Expanding to 12 London Properties

  • Cynera Rodricks
  • 2 July 2026
🏨 RBH Hospitality Management secured its first Hyatt-branded property contract, operating the 276-room Hyatt Place London City East near Brick Lane and Spitalfields Market. This marks RBH as the first UK operator to manage properties across eight global hotel brands. RBH has managed over 8,000 rooms in London for 25 years. The partnership with Sun Venture follows a competitive tender process, with RBH becoming Hyatt's strategic partner in expanding its UK portfolio by over 30% between 2025 and 2026.
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  • 4 min

Analyzing Group Bookings Against Transient Demand Reveals True Revenue Impact, Suggests New Evaluation Strategies

  • [email protected] (Anders Johansson)
  • 2 July 2026
📊 Group bookings are not always wins. A group priced at 180 EUR can replace transient bookings at 240 EUR, resulting in a 60 EUR loss per night. High-demand weeks see transient guests taking up 80% of potential rooms, while low-demand weeks see only 10%. Honest scoring involves comparing group revenue minus costs with a transient-only scenario, impacting sales strategies and group mix decisions. Three key actions include evaluating displaced transient demand, carrying full costs in evaluations, and scoring groups 30 days post-departure.
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  • 2 min

Alchemer Report Reveals 63% of Travelers Prioritize Cleanliness Over Cost, with Generational Split in Lodging Preferences

  • LODGING Staff
  • 1 July 2026
🏨 Based on a survey of 1,014 U.S. travelers, including 540 hotel guests and 474 vacation rental guests, the 2026 Hospitality Benchmarks Report highlights that 63% of travelers prioritize cleanliness over cost (44.8%). Nearly 64% of travelers aged 61+ prefer hotels, while those under 30 favor vacation rentals. Vacation rentals earned a higher Net Promoter Score (NPS) of 50.9 compared to hotels at 41.8. Meanwhile, 87% of travelers aged 30-44 read online reviews.
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Prism to List on Bombay Stock Exchange by Year-End, Secures $150 Million Pre-IPO; Reports €650M Revenue

  • b.courtin
  • 1 July 2026
💰 Prism, OYO's parent company, is set to list on the Bombay Stock Exchange by year-end, having raised $150 million through a pre-IPO placement. Founder Ritesh Agarwal and SoftBank hold two-thirds of the company. In fiscal 2025/2026, Prism reported €650 million in revenue and €70 million in profit. It ranks as the sixth-largest global hotel group, operating 32,750 hotels with 950,000 rooms. The US market, led by G6 Hospitality, significantly boosts profitability.
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Amadeus's 2026 RFP Playbook Reveals 63% of Hotels Struggle with Qualified Leads Amid Shrinking Corporate Shortlists

  • Automatic
  • 1 July 2026
📈 Jul 1, 2026, Amadeus published its 2026 RFP playbook targeting hotel accounts with data. About 63% of hotels struggle to find qualified leads. The playbook advises targeting accounts, building visibility, and managing contracts, stressing the importance of known relationships. Despite expert guidance, hotel programs are consolidating, and big corporate bookings have stalled, leaving fewer spots for new entries. Bids from independents often go unrequested as the corporate guest list narrows.
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  • 2 min

Britannia Hotels Appoints New Board as Sales Surge 300% and Profits Rise to £39.3 Million

  • Corina Duma
  • 30 June 2026
🏨 Britannia Hotels, founded in 1976, announces a new board of directors including Simon Powell, Helen Rees, Prakash Sivarajan, and Paul Streets. As the company nears its 50th anniversary, they focus on investments in refurbishments and technology. In April 2024, pre-tax profits rose 18% to £39.3 million, with a 31.3% turnover increase. In June 2023, sales soared by 300% for the financial year ending March 2022. Their strategic growth includes a £12.5 million acquisition in June 2015.
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Chase Travel Ranks Sixth in U.S. Travel Sales with $12.6 Billion, Leveraging Loyalty Points Over Inventory

  • Automatic
  • 30 June 2026
💵 Chase Travel ranked 6th on the 2026 Power List with $12.6 billion in 2025 sales, surpassing CWT. In June 2025, Chase introduced Points Boost, offering up to 2 cents per point for select bookings. By December, "up to 2x" without notice, saw redemption rates drop to 1.65 cents for most hotels. Unlike OTAs, Chase adjusts its currency value, leveraging its 100 million cardholders and cxLoyalty infrastructure to dominate travel sales.
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  • 2 min

Study Finds ChatGPT Recommends 83% Luxury Hotels, Leaving Most Three-Star Properties Unmentioned Across 4,545 Prompts

  • 10minhotel.com
  • 29 June 2026
📚 Study by Lighthouse examined 4,545 prompts using ChatGPT, across nine global destinations. Results showed 83% of business travel recommendations and 73% of family-friendly results favored four and five-star hotels. In Tokyo, only 10% of hotels were mentioned, while in Paris, 13% appeared. Across all prompts, 49,707 hotel mentions covered just 2,721 unique properties. Most hotels remain invisible, with AI recommendations dominated by a small group. Chains generally outperform independents, except in Paris.
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    The visibility game just got serious for hoteliers

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