Market Trends

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  • 8 min

Experience for Experience: Is It Worth Brands Losing Their Soul?

📰 September marks the start of the key Fashion Week season, the most profitable 100 days for luxury brands. Florence Roussel, driving Monaco's Société des Bains de Mer strategy, emphasizes meaningful brand experiences. The Grand Prix de la Haute Joaillerie will debut in October 2025, redefining luxury with cultural energy. Post-Covid, brands chase Gen Z with experiences, risking dilution. Hermès and Chanel succeed by anchoring experiences in brand DNA. The focus is shifting from mere experiences to creating lasting meaning.
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  • 5 min

Looking Back on Summer 2025: What Hoteliers Learned From a Season of Shifting Guest Priorities

📈 Summer 2025 saw European hotels adapting to changing guest expectations. Key trends included the northward demand shift due to record Southern European heat, boosting cities like London (+2.41%) and Berlin (+2.16%). Long-haul travel rebounded with a 10% U.S. increase and 72% of Chinese travelers planning visits. Rome led satisfaction growth at +2.67%. Value-conscious guests prioritized service and basics like WiFi. Adaptation and flawless operations were crucial for success.
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  • 1 min

#viewpointoftheweek #leadershipinhospitality #luxuryhotels | Hospitality Net

🏨 Hospitality Net’s Luxury Hotel General Managers World Panel launches globally, featuring insights from 20 industry experts, including David Salcfas, Yves Wencker, and Vincent Monavon. Founder Henri Roelings asks: What critical skill sets outstanding luxury GMs apart? The panel addresses industry transformation challenges, merging operational excellence with innovation. Explore the full discussion [here](https://lnkd.in/eRkq7Zjw). Join the conversation about the top skill for today’s GMs. #LeadershipInHospitality #LuxuryHotels
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  • 1 min

The data-driven hotel sales playbook

📊 Sep 12, 2025: High-performing hotel sales teams are 3.5 times more likely to use analytics, leading to higher occupancy and consistent revenue. Data-driven strategies help fill low-demand periods effectively and prioritize key accounts. Analytics guide teams in targeting the most valuable RFPs, winning high-value clients, and strengthening long-term relationships. Explore these insights in the data-driven hotel sales playbook.
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Fall is the new summer

🗺 Sep 12, 2025 - Autumn is now the peak travel season due to remote work flexibility and climate change. Destinations like Dublin, Newport, and Cape Cod face September and October crowd surges, rivaling summer demand. Formerly cheaper fall deals are disappearing as hotel, cruise, and flight rates match summer highs. Longer warm seasons in Europe and North America extend the travel season, while summer overtourism in Venice and Spain pushes travelers to embrace fall trips for unique experiences.
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Personalization was supposed to save hotel loyalty programs

✈️ Sep 12, 2025: Airlines and hotels struggle with personalization despite its importance. A Forrester study reveals 64% lack necessary data and tech, impacting loyalty and growth. Key priorities include enhancing guest experience (83%) and acquiring new customers (82%), yet outdated methods persist. Only 18% of companies test innovations. Third-party solutions are seen as a key to unlocking revenue (69%) and scaling personalization (66%). Regional challenges vary, with North America feeling the squeeze most and Latin America facing ROI issues.
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  • 1 min

Subscriptions in travel: Promise and pitfalls

💸 Sep 11, 2025 - Odigeo’s Prime membership grew 20% to 7.5 million, driving a 72% cash revenue margin, turning losses into profits. In contrast, Soho House faced high costs and operating losses, leading to a take-private deal. Hotel groups like Accor, IHG, and CitizenM are exploring new models. Accor launched ALL Accor+ with four tiers, while IHG monetizes status through Ambassador membership. Airlines like Ryanair use subscriptions to stabilize revenue, highlighting the potential and pitfalls of such models.
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Amex GBT: Global hotel rates steady through 2026

🏨 Sep 11, 2025: Hotel prices globally are set for modest increases through 2026 due to geopolitical uncertainty, per Amex GBT’s Hotel Monitor. Luxury accommodations are a notable exception, driven by high-end demand. Regional rate predictions include New York (+4%), London (+4.2%), Madrid (+4.8%), Bengaluru (+6.4%), and Buenos Aires (+5.6%), while Hong Kong sees a decline (-1.2%). New hotel developments in London (15,000 rooms) and Riyadh (17,000 rooms) could ease pricing pressure.
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Hotels worldwide face persistent staffing crisis

🛌 Sep 11, 2025. Hotels globally struggle with staffing due to low wages, minimal benefits, poor work-life balance, and limited career growth. The COVID-19 pandemic diverted workers to other sectors, intensifying shortages despite rising travel demand. EU worker access decreased due to Brexit, worsening shortages in the UK. Competitive labor markets offer better pay and conditions, making hotel jobs less attractive. High stress and lack of recognition contribute to high turnover and burnout in the industry.
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How AI is reshaping sales coaching in hospitality

💻 Sep 11, 2025, Expedia Group embedded AI into sales workflows with its Zoom Revenue Accelerator (ZRA), improving performance and efficiency. Managers saved time, with 84% reporting at least one hour weekly saved, and post-call admin reduced by over two minutes per call. Coaching quality improved, with 83% of managers noting enhanced capability, boosting sales reps’ confidence and close rates by 70%. Even small improvements, like a 0.3% pitch success increase, scaled into significant revenue gains.
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