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Market Trends

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  • 2 min

#farmhospitality #agriluxury #lunarnewyeae2026 #equinewellness #horsebackriding #resortexperience #wellnessresorts #chinesenewyear #equestrianhotels | Adam Mogelonsky

  • Adam Mogelonsky
  • 17 February 2026
🏇 In 2026, the "Year of the Horse," equestrian hotels are emerging as a niche in farm hospitality and agriluxury. Nihi Sumba in Indonesia offers equine wellness programs, while Coworth Park in the UK provides polo lessons. Finca La Donaira in Spain focuses on Lusitano horse preservation, and Brush Creek Ranch in Wyoming merges farm hospitality with equine activities. Six Senses Hudson Valley, near New York, will feature an indoor riding center and forest trails.
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  • 2 min

New Report Details Economic Impact of Honolulu’s Hotel Industry

  • LODGING Staff
  • 16 February 2026
🏠 Honolulu, Hawai’i — The hotel industry generates $12 billion in economic activity, supports 63,912 jobs, and contributes $1.9 billion in taxes annually. Visitor spending totals $6.5 billion, with $760 spent per room night. The sector provides 18,088 jobs, yielding $1.4 billion in wages, and contributes $830.9 million in federal, $722.2 million in state, and $329.9 million in local taxes. Honolulu hosts 29,112 rooms, with 8.6 million room nights sold across 93 hotels.
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Resilience, performance, flexibility: why the extended stay changes the situation

  • a.barbosa
  • 16 February 2026
🏠 The long-stay hotel segment shows resilience amidst market cycles. Extended stay brands offer a balance between yield, stability, and flexibility.
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Rising travel costs are reshaping guest expectations

  • Automatic
  • 16 February 2026
🛢 Feb 16, 2026 — Hotels face pressure balancing pricing amidst rising travel costs since 2019. Inflation and ancillary fees heighten affordability concerns, especially for young travelers. Value perception, not just price, now guides travel decisions, prompting hotels to align pricing with guest expectations. Travelers book later and compare options more, seeking transparent pricing. Midscale brands with fair pricing and service may benefit. Off-peak promotions and seasonality strategies are vital for easing price sensitivity. Source: The Seattle Times.
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Hotel group performance: the battle now rages over the ecosystem as well as the pipeline

  • e.tulliez1
  • 13 February 2026
📍 Marriott Bonvoy, Hyatt's Bonus Journeys, and Choice Privileges are intensifying loyalty programs for 2025. The hospitality sector is shifting from asset ownership to asset-light models, focusing on customer relations and loyalty as strategic assets. Operators prioritize demand generation and pricing power, transferring real estate ownership to institutional investors. This approach fosters international expansion and reduces real estate risks, while enhancing "stickiness" to retain customer loyalty and satisfy investors.
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Convention centers: Cannes imposes a financial interpretation of MICE

  • a.barbosa
  • 13 February 2026
💰 Palais des Festivals et des Congrès de Cannes achieved €49.4 million in turnover in 2024, generating €1,070.9 million in economic benefits and hosting 156 events, leading to 574,183 overnight stays. In August 2025, hotel occupancy was 86.5%, with an average price of €690.4, while in October 2025, occupancy fell to 53.9% with an average price of €306.5. Cannes focuses on quality over quantity, aiming for economic performance.
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FIFA World Cup 2026 travel demand outlook for hotels

  • Automatic
  • 13 February 2026
📅 Feb 13, 2026 — Amadeus data shows increasing flight searches and hotel bookings ahead of the FIFA World Cup 2026 in the U.S., Canada, and Mexico. Demand is high in host cities, with international interest from the U.S., Europe, and Latin America. Hotels are adjusting pricing and inventory due to expected occupancy peaks during matches. Elevated daily rates reflect anticipated demand, while strategic distribution opportunities arise from early booking momentum.
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  • 2 min

2026 HD Women in Design Honorees Announced

  • HD Staff
  • 12 February 2026
📚 May 5th at 8:30 a.m., Las Vegas sees the fourth annual Women in Design Awards at the HD Expo + Conference. Six honorees include Grace Escaño-Maniatis, leading design at Auberge Collection, Amy Jakubowski at Gensler, and Suchi Reddy, founder of Reddymade. These women, shaping the hospitality sector, emphasize sustainability, human-centered design, and innovative solutions. Key projects span from Waldorf Astoria New York to Google’s NYC store, showcasing their global impact.
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Space tourism: a $19.12 billion market by 2032

  • Ronan Daniel1
  • 12 February 2026
🚀 Stratview Research predicts space tourism will accelerate, hitting USD 19.12 billion by 2032, up from USD 1.05 billion in 2024. North America leads due to a mature aerospace ecosystem. Key players include Blue Origin, Virgin Galactic, and SpaceX. Sub-orbital and orbital flights will grow, with orbital expected to expand fastest. Influences include media and high-net-worth individuals. Blue Origin paused flights in 2026, but forecasts remain positive, with projections of USD 20.1 billion in 2033 and USD 62.1 billion by 2036.
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  • 7 min

Market Momentum: Brokers Project a Rise in Transactions This Year and Highlight Strategies for Sellers

  • George Seli
  • 11 February 2026
🏨 2025 saw hotel transactions rise as interest rates stabilized, especially in secondary and primary U.S. cities. Transaction volume increased in Q3 2025, with a focus on properties under $25 million. Interest rates, expected to fall below 7%, influenced buying strategies. In 2026, market optimism prevails, with a strategic shift towards fundamentals over volume. Branding and performance trends shape valuations, while renovation decisions impact sale prices. Sellers should carefully assess timing, pricing, and renovation strategies to align with market conditions.
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