Market Trends

🏖 In the 1930s U.K., holiday camps birthed all-inclusive travel, with Spain launching the first modern resort in 1950. Over time, perception shifted from value-centric to luxury-focused, as seen in Mexico and the Caribbean. Hotels.com reports 42% of Gen Z prefer this model. Key success factors include personalized experiences and gourmet dining. Risks involve authenticity and hidden charges. Embracing trends like "set-jetting" and multigenerational travel can drive growth in this evolving sector.

🤖 By 2033, the U.S. anticipates 1 in 8 jobs will be in hospitality, up from 1 in 25, equating to a 15% annual growth. Salaries will average around $40,000 by 2026. AI will enhance recruitment, improve work environments, and create tech-enhanced roles, boosting employee attraction and retention. AI tools offer instant recruitment feedback and predictive analytics, emphasizing tech integration. Hospitality roles will shift to human-AI partnerships, focusing on meaningful guest experiences.

❄️ Dec 19, 2025, global hotel performance stays robust with hotel occupancy up 0.5% year-over-year. Tromsø, Norway's occupancy hits 93%, leading the shift toward winter destinations. Meanwhile, the Caribbean, Aruba, and Ko Samui remain popular. Curaçao's occupancy grew by 11%. Waikoloa, Hawaii boasts the highest ADR, while Cairns offers the lowest rates. Global hotel revenue for Christmas and New Year is set to reach $7.4 billion, with New York generating the most revenue.

📺 Dec 19, 2025: Set-jetting, where TV shows and films inspire travel, influences nearly 30% of travelers’ destination choices. Hotels and destinations featured in popular media see search and interest spikes of 65% to over 400%. Global streaming platforms boost visibility and demand, making hotels primary attractions and enhancing long-term brand value. Social media further amplifies exposure, turning guest content into extended marketing opportunities. 📺✈️

🗺️ Amadeus reports that as of December 4, 2025, global hotel occupancy rose by 0.5% from 2024. Tromso, Norway leads with 93% occupancy. Curacao shows the highest increase at 11%, while Waikoloa, Hawaii has the highest ADR at $942. Guanacaste, Costa Rica tops with over $2,600 ADR, and Cairns, Australia records the lowest at $286. Holiday travel revenue is expected to reach $7.4 billion, with New York contributing $66 million.

🌍 Fewer than half of travelers are highly consistent with travel brand loyalty. According to Phocuswright’s report, 39% of recent flyers and 42% of paid accommodation users prefer one or two brands. However, many travelers are open to trying different brands, seeking novelty and variety in their experiences. Consistency in quality, like customer service and cleanliness, remains crucial, but some travelers desire change for variety's sake.

💼 Airlines, hotels, and OTAs prioritize value for money, pricing fairness, reliability, and ease, over loyalty programs. International travelers are influenced by comfort and brand identity, especially on higher stakes trips. Fair pricing is essential for brand trust. Go-to brands excel by consistently delivering dependable value and fairness. This pragmatic approach supersedes marketing narratives. Phocuswright offers data-driven insights for competitive advantage in travel and hospitality.

💻 In European hospitality, "High-Touch Service" creates friction, hindering conversion. Digital natives, from Gen Z to Gen X, desire control, not human interaction. Modern professionals face 10-hour social saturation daily. At 9 PM Tuesday bookings, they need Silence and Speed. Hotels must answer 90% of guest questions digitally, not via calls. The winning strategy includes Instagram ads, a self-service website, dynamic FAQs, and conversion-enhancing pop-ups, leading to higher Average Order Value and frictionless bookings in three minutes.

📰 Predictions for 2026 highlight a shift in advertising to more native, contextual, and automated formats, with potential changes in consumer behavior and travel tech. Dubai introduced a citywide contactless hotel check-in system, emphasizing streamlining identity verification. AI is expected to automate 30% of mundane hotel tasks, while debates on data ownership and access fees in hospitality tech persist. The industry sees ongoing trends in sustainability, experiential luxury, and the influence of AI on creative processes.

🏡 Farm hospitality is an $8 billion market projected to reach $21 billion by 2033 with an 11.9% compound annual growth rate. North America holds 46% of the global market. Consumers demand transparency: 99% for fresh foods, 98% for packaged foods. Leading farm hotels like Blackberry Farm and The Newt offer "seed-to-soul" experiences. Agrihoods are expanding, with 200 across 28-30 states. This sector thrives on transparency, wellness, and community, blending agriculture with hospitality and real estate.