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Market Trends

1043 posts

Hospitality market trends and data: analysis, figures and insights to understand where the hotel industry is heading.

China's Marriage Registrations Halve Over Ten Years, Impacting Upscale Hotel Banquet Revenues; 2025 Sees Rebound

  • m.carisetti
  • 13 October 2026
📅 In 2024, China saw the lowest marriage registrations since 1980. This impacts upscale hotels reliant on weddings, with a 2025 rebound to 6.76 million due to relaxed rules and an auspicious year. In 2025, star-rated hotel revenue fell by 7%. Visa-free foreign visitors increased by 49.5% to 30.08 million, but domestic trips remained at 6.52 billion. The Black Pearl guide's 2026 edition features 263 restaurants in China. Hyatt and IHG innovate wedding and banquet concepts.
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  • 4 min

Opinion: Short-Term Rentals in Latin America Lose Unique Cultural Identity by Embracing Generic Modernity

  • 10minhotel.com
  • 13 October 2026
📅 In a recent reflection, Arturo Blas discussed the homogenization of short-term rentals in Argentina, Peru, Ecuador, and Mexico. He highlighted the trend of rentals lacking local cultural identity, making them indistinguishable worldwide. This approach, while perceived as modern, relies heavily on catalog furniture and overlooks local craftsmanship. Blas argues that unique, culturally-rich rentals can attract guests despite less central locations, boosting local economies by showcasing artisans and designers often excluded by generic rental models.
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  • 4 min

Dominican Republic Dominates Caribbean Hospitality Growth with 103 New Projects, Leading Development in Luxury and Upper-Upscale Segments

  • 10minhotel.com
  • 13 October 2026
📈 In November 2026, CHICOS will host its 15th annual conference in The Bahamas, highlighting over 200 hospitality projects across the Caribbean, led by the Dominican Republic with 103 projects. Nearly 60% of these are luxury or upper-upscale hotels, with 71.1% of keys in the same category. The Caribbean's top markets, The Bahamas and Turks & Caicos, host 40.6% of branded residences. Jamaica features a higher keys-to-projects ratio, reflecting its upscale market scale.
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  • 14 min

HOTREC Study Reveals Direct Hotel Bookings Lead in Europe at 51.3%, OTAs Control 29.9% Market Share

  • legarde
  • 13 October 2026
🏠 In January 2026, HOTREC's study reported direct hotel bookings at 51.3%, with OTAs at 29.9%. Booking Holdings and Expedia dominate 85.4% of the OTA market share. The UNO Booking Engine leads in resort-ready packaging and distribution, supporting independent resorts and groups. Eight booking engines were evaluated based on criteria such as integration, package handling, and payment security. Direct booking engines like UNO increased Donatello Hotel Dubai’s website conversion from 1.2% to 3.6%, driving AED 19,000 in incremental revenue.
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  • 2 min

Mandarin Oriental and Swire Properties Break Ground on Miami Development with $1.7 Billion in Residential Sales

  • George Sell
  • 12 October 2026
📅 October 2023, Miami: Mandarin Oriental hosted a groundbreaking ceremony for its new projects on Brickell Key, involving leadership from Mandarin Oriental, Swire Properties, and partners. The Residences at Mandarin Oriental, Miami, by Swire Properties, have already achieved over $1.7 billion in sales. This development reflects Mandarin Oriental's expansion in hospitality and residential living, enhancing Miami's luxury market with its premier waterfront location and world-class design.
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  • 2 min

NEWH, Inc. to Award $57,500 in Hospitality Design Scholarships at BDNY Events in New York City

  • LODGING Staff
  • 12 October 2026
📚 NEWH, Inc. will award $57,500 in scholarships at BDNY in New York City from November 6-9, 2026. Scholarships include $15,000 to Margaret McMillan, $10,000 to Yaman Kartay, and $5,000 to Sejal Senorita Dsouza, among others. Key events: Platinum Circle Awards Gala, booth #373, Power Players Breakfast, and Gold Key Awards. Stacy Garcia will receive the ICON of Industry honor. Founded in 1984, NEWH fosters student involvement in hospitality design.
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  • 2 min

MOA Berlin Ends Accor Partnership in 2026, Pursues Independent Growth for Conference Hotel with 336 Rooms and 7,500 sqm Space

  • 12 October 2026
📈 In January 2026, MOA Berlin, hosting over 1,000 events annually, left Accor after a decade. Located in Berlin, it offers 336 rooms and 40 modular meeting rooms across 7,500 square meters. Initially a shopping mall, it transformed into the second-largest conference hotel under Alexander Wendeln, Laurence Mehl, and Johannes Rohde. MOA now invests franchise cost savings in quality and marketing, questioning the added value versus cost of major hotel chains.
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Ascott Expands Portfolio with 20,000 New Keys in 2025; 40% of Inventory Under Construction

  • b.courtin
  • 12 October 2026
🏠 Ascott added 20,000 keys across 100 properties in 2025, with 60% resort signings, primarily in Asia Pacific. Their hybrid model varies stay durations based on owner preference, with corporate long stays of 6-12 months and flexibility for short stays. 40% of inventory is under construction to complete by 2026. Ascott now owns 10% of its 1,000+ properties, focusing on asset-light franchising. Their loyalty program, launched in 2019, aims to reach 10 million members by November 2023.
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  • 1 min

Saladplate Becomes Official Content Hub for Informa Markets' Hospitality, Food, and Beverage Portfolio with 10,000 Brands Access

  • Syaza Md Yunos
  • 12 October 2026
🍴 Saladplate, part of Informa Markets, serves the Hospitality, Food, and Beverage industry. It offers weekly news, a monthly newsletter, and a bi-monthly e-magazine. The platform connects users with over 10,000 brands and products. It also keeps users updated on more than 35 international trade events, providing insights into industry trends and innovations.
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  • 3 min

Booking.com Increases Apartment Listings by 8% in 2026, Yet Sees Only 4% Growth in Nights Booked

  • Automatic
  • 12 October 2026
🏠 Oct 12, 2026 – Booking.com's apartment listings increased 8% this year, reaching 9.1 million, but nights booked grew only 4%. In Q2 2026, apartment nights rose 4% versus 5% for the entire group. Eurostat recorded a 5.3% growth in European rental bookings in Q2 2026, down from 17.8% a year earlier. Booking Holdings attributes the slower growth to regional and domestic trips, as well as market shifts towards Agoda, Priceline, and US hotels.
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