Market Trends - 10 Minutes News for Hoteliers - Page 85

3 min

Mabrian forecasts Middle East air…

📍 Mabrian's analysis for 2025 shows the top nine Middle East destinations for growth: Türkiye, Egypt, Jordan, UAE, Saudi Arabia, Qatar, Oman, Kuwait, and Bahrain, with a collective 12% share of global inbound air seats for the year. The UAE (+6.1%) and Türkiye (+6.3%) closely follow the global average growth of international air seats (+6.5%) over the next six months but fall slightly behind for the full year (+3.4% for UAE, +4.2% for Türkiye, compared to the +6% global average). Saudi Arabia stands out with a year-end projection of 43.1 million inbound seats, marking an +8% growth over six months, and +5.2% in 2025. Since 2019, Saudi Arabia and Egypt have seen substantial increases in international air connectivity, with +38% and +51% respectively. Jordan expects a +13% increase in inbound seats, reaching 6.5 million, while Egypt anticipates reaching 28 million inbound seats, an increase of +11.4% over six months, and +8.1% throughout 2025.

Not a crisis yet

📍 U.S. tourism spending is 10% above 2019 levels but shows signs of cooling in 2025, with a 2.5% decline in lodging and tourism-related spending, and a 6% drop in airline spending compared to 2024. Easter's shift to April 20 may affect early-year data. Airfare prices fell by 4% year-over-year in February. Lower-income households, experiencing weaker wage growth, are cutting back most significantly. New York, Nevada, and Texas observed fewer long-distance visitors early in the year. Conversely, overseas spending by Americans increased by 2.6% in January and February. Skift Research highlights policy changes, particularly tariffs and immigration, that could halve U.S. travel growth, with a recession further threatening the industry.

5 min

Capitalizing on Extended-Stay Demand With the Right Brand Partner

📱 Vinny Patel, CEO of VMV Capital, specializes in extended-stay hotels in the Southeastern U.S. He opened the 88-room Extended Stay America Premier Suites Greenville – Spartanburg – I-85 in December 2023, emphasizing strong Gross Operating Profit (GOP) and Return on Investment (ROI) margins. The Premier Suites brand, launched by Extended Stay America in 2021, features upgraded amenities. Patel's management strategies focus on guest experience, financial management, property maintenance, and talent development. The Greenville – Spartanburg location benefits from the local manufacturing industry and the Sun Belt growth trend, expecting to end 2025 with a double-digit percentage increase in Revenue Per Available Room (RevPAR). Patel underscores the importance of franchisor support, brand consistency, and understanding extended-stay nuances for success.

2 min

MIPIM and Cannes Festival 2025: two showcases, two hotel dynamics

📈 MIPIM 2025, with over 20,000 participants from 90 countries, expanded its exhibition space by 5% to 20,600 m². Despite the rainy weather in Cannes, the 34th edition saw a RevPAR growth of +4% due to a +5.8% increase in average daily rates. Occupancy in Cannes' midscale and upscale hotels dropped slightly (-1.2 points) compared to 2023 (70.7% vs. 71.5%). The broader Cannes and Antibes hotel market experienced a -1.5 point drop in occupancy but an +8.4% rise in average daily rates, leading to a +6% increase in RevPAR.

1 min

Cloudbeds named among elite 2% of Expedia Group connectivity partners

📍 In 2025, Cloudbeds, based in San Diego, CA, achieved Elite Connectivity Partner Status by Expedia Group, placing it in the top 2% of Expedia's partners. CEO Adam Harris emphasized the partnership's role in fostering customer growth. Cloudbeds excelled with a 99.7% API integration rate, a 100% booking success rate, and a 36% growth in property adoption year-over-year. This status allows Cloudbeds to work on product development with Expedia, benefiting property distribution and guest acquisition.

3 min

Marriott to expand Four Points Flex by Sheraton across Europe by 2026

🏨 Marriott International targets doubling the Four Points Flex by Sheraton portfolio in Europe by 2026, from 25 to over 50 properties. Launched in the EMEA region in September 2023, the brand offers midscale accommodations with over 2,700 rooms in countries like Denmark, Turkey, the UK, Italy, and Germany. Planned growth includes new hotels in Austria (2), France (Four Points Flex by Sheraton Lourdes Sanctuaire), Germany (7), Italy (Parma, Bologna, Rimini), the UK (4, including Edinburgh and Brighton), Turkey (3), and Denmark (Four Points Flex by Sheraton Copenhagen Glostrup). The expansion reflects demand for affordable lodging and benefits from the Marriott Bonvoy loyalty program. The brand also entered Japan with 14 hotel conversions.

2 min

YOTEL announces global expansion with new openings and renovations

🏨 YOTEL is expanding globally with openings and renovations in Europe, Middle East, and Asia, targeting urban centers for business and leisure travelers. Belfast will see a new YOTEL with 165 rooms by late 2026, while YOTEL London City's renovation completes by April 2025. YOTEL Tokyo Ginza opened in December 2024, offering 244 rooms. YOTEL's Kuala Lumpur 290-key hotel opens in 2026, and YOTEL Bangkok will launch in late 2025 with 250 rooms, part of the Cloud 11 development. The brand emphasizes technology, like SmartBeds™ and YOBOT luggage storage, and sustainability in projects like Kuala Lumpur and NEOM's Oxagon.

2 min

Yum! Brands CEO David Gibbs to Retire in 2026

💸 In fall 2024, 70 hospitality workers participated in a study about earned wage access (EWA) program Fuego's impact on their financial well-being. 60% cited bill payments as a primary stressor, 76% used EWA for food, and 53% constantly worried about daily expenses. EWA helped 57% avoid borrowing from friends/family and 40% evade late fees. 75% accessed wages weekly, with 41% withdrawing $100 or more. The study, supported by Fourth, highlights EWA's potential to improve financial stability among employees. Read the full report at www.ebri.org.

Chipotle Brings Back Its Biggest Digital Promo

🍴 TouchBistro's 2025 American Diner Trends Report surveyed 1,500 U.S. diners, finding a 12.5% increase in dining costs hasn't deterred the average consumer, with weekly dining out up slightly from 39% to 42%. Takeout and delivery demand outpaces dining in, with 28% ordering more frequently. DoorDash leads delivery apps with 73% usage, followed by Uber Eats (56%) and Grubhub (34%). Loyalty program engagement has risen to 47% weekly, from 34% in 2023. Households earning less than $50k dine out and order takeout less often compared to higher-income groups. Gen Z's dining habits include 20% eating out daily and 50% planning to order more takeout. They engage with restaurants through social media (67%) and favor limited time offers (81%). Despite cost increases, average tipping remains at 16%, with Boomers tipping around 18% and Gen Z 13%. The report suggests strategies for restaurant operators, including minimizing price hikes and leveraging technology and limited time offers. Download the full report for free.

REPORT: Resilience in Consumer Habits, Signaling Optimism for Restaurants

🍴 TouchBistro's 2025 American Diner Trends Report surveyed 1,500 U.S. diners, revealing a 12.5% increase in dining and takeout costs. Weekly dining out rose slightly from 39% to 42%, with 28% ordering more takeout and delivery. DoorDash leads delivery apps at 73%, Uber Eats follows at 56%, and Grubhub is at 34%. Loyalty program engagement weekly increased from 34% in 2023 to 47%. Lower income households making less than $50k dine out 27% weekly, compared to 64% for $200k+ incomes. Gen Z, despite being frugal tippers at 13%, are dining out daily (20%) and 50% plan to increase takeout/delivery. Average restaurant spending is $54, up from $48, with average tips at 16%. Five suggestions for restaurants include minimizing price increases, expanding off-premise options, leveraging LTOs, enhancing digital presence, and implementing tech efficiently.

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