Market Trends

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  • 4 min

Explore Worldwide unveils its 2026 travel…

📅 Adventure travel specialist Explore Worldwide predicts 2026 travel trends based on data from tens of thousands of bookings. A key finding is a 25% surge in rail travel, 19% increase in trips over eight days, and a spike in demand for less-travelled destinations like Laos (up 33%), Mongolia (118%), and Nicaragua (32%). In September 2025, 48% of UK workers expressed interest in travel sabbaticals. Astrotourism gains traction with eclipse events sold out rapidly, and family travel experiences are expanding.
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When prices know who you are

💸 Oct 27, 2025: AI is transforming travel pricing by personalizing fares for airlines, hotels, and OTAs based on user data. Booking.com and Expedia lead in using AI for dynamic, individualized offers. Personalized pricing can increase conversions by over 160% but risks eroding trust and may face regulatory scrutiny in Europe, Australia, and the U.S. Transparency in pricing is crucial to maintain consumer trust as hotels experiment with AI-driven, tailored pricing strategies.
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Families plan more travel despite cost pressures

📅 Oct 27, 2025, in the U.S.: 92% of parents plan family trips despite financial concerns. 81% aim to maintain or increase their travel budgets, with 80% of parents and 51% of grandparents preferring hotels for cleanliness and safety. Affordability remains key, with 73% concerned about costs. Multigenerational travel is rising, with 57% involving grandparents, boosting demand for larger hotel rooms. The kid-friendly travel market could represent a $175 billion opportunity globally.
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  • 3 min

From $1.6T to $1.8T: How global travel will grow, shift and digitize by 2027

🗺 Travel gross bookings hit $1.6 trillion in 2024, projected to reach $1.8 trillion by 2027. North America leads with $539 billion. Online bookings grew 9% in 2024, with two-thirds expected online by 2027. Air and hotel sectors dominate at nearly 75% of bookings. Emerging markets like Mexico, Brazil, and India will see strong growth. Global travel is set to expand by an average of 5.2% annually through 2027.
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  • 2 min

Hostaway secures world-first status

💻 Leading vacation rental software Hostaway became the first short-term rental PMS unicorn post its $365 million funding in 2024, growing 50%. Founded in 2015 by Marcus Rader, Saber Kordestanchi, and Mikko Nurminen, it has users in 90+ countries and operates with a remote team across 44 nations. Recognized in G2’s top 100 fastest-growing software companies in 2025, Hostaway leverages AI for scalable solutions, addressing a STR market set to grow from $124.5 billion in 2024 to $344 billion by 2034.
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Hilton trims 2025 revenue forecast

💵 Oct 23, 2025, Hilton Worldwide adjusted its 2025 room revenue growth forecast due to weaker U.S. travel demand, with U.S. RevPAR down 2.3% in Q3. Despite this, luxury brands like LXR, Conrad, and Waldorf Astoria performed well. Quarterly revenue hit $3.12 billion, exceeding the $3.01 billion expectation, with an EPS of $2.11. The full-year RevPAR growth forecast decreased to 1%. Shares rose 2.7% in premarket trading, with net unit growth expected at 6.5–7%.
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Hilton CEO sees brighter days ahead for U.S. hotels

🏨 Hilton CEO Christopher Nassetta, on October 23, 2025, predicted a strong recovery in U.S. hotel demand for 2026 and 2027. Fueled by economic optimism, declining interest rates, and infrastructure investments, both luxury and middle-class travel are expected to rise. Short-term challenges include a 1% drop in Q3 RevPAR and cautious corporate clients. Major 2026 events like the U.S. midterm elections, America's 250th anniversary, and the World Cup are anticipated to boost hotel demand further.
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US hotel occupancy and construction both decline in September

🏨 U.S. hotel performance weakened in September 2025. Occupancy dropped 1.9% to 63.4%, marking seven consecutive months of decline. ADR slightly decreased by 0.1% to $162.69, while RevPAR fell 2.1% to $103.19. Construction also slowed with a 12.3% drop, reaching 137,956 rooms. New York City led with 86.6% occupancy, contrasting New Orleans (48.5%) and Houston (55.6%). Despite high costs, more rooms are under construction now than post-Great Recession.
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  • 1 min

Rethinking Formality & The Evolving Expressions of Luxury Hospitality – Gregory Day

🏠 Gregory Day, President of Hospitality at Mani Brothers Real Estate Group and Managing Director of Malibu Beach Inn, explores the evolution of luxury and formality in hospitality. He reflects on lessons from Pebble Beach Resorts and Fairmont, emphasizing the importance of balancing tradition and authenticity for memorable guest experiences. The discussion highlights varying guest expectations across cultures and regions. Music by Clay Bassford of Bespoke Sound enhances the episode's focus on hospitality brand identity.
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  • 6 min

Defying the Peak: How Global Hotels Sustained Guest Satisfaction in Q3 2025

📅 Q3 2025, Global GRI hit 87.0%, maintaining pre-summer highs. Google drove review volume growth, especially in Latin America (+17%), Africa (+7.5%), and the Middle East (+4.4%). 5-star hotels achieved a record response speed of 2.8 days, though engagement declined slightly. North America and Oceania saw GRI declines for 5-star hotels. Asia remained top-performing despite a 31% drop in Agoda reviews. Political issues led to guest sentiment decline in North America, impacting review volumes.
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