Market Trends

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  • 2 min

Situ reveals accommodation generation…

📚 Situ's white paper reveals generational differences in business travel preferences. A survey of over 550 business travelers shows 30% of Millennials desire full flexibility in accommodation choices. Gen Z leans towards non-hotel lodging, with only 21% using company tools. Sustainability matters to 41% of Gen X and 34% of Boomers. These insights highlight the industry's need to adapt to multigenerational needs, enhancing travel experiences and addressing sustainability and flexibility in business travel.
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  • 5 min

Relationship testing to romantasy roleplay:…

🏖 In 2026, travel will reflect individual identities. Nearly 49% of Brits may alter travel plans based on spiritual advice, while 68% are drawn to romantasy destinations. Relationship-testing trips interest 67%, and 77% are open to skincare-focused glow-cations. Tech aids nostalgia trips for 68%, and 79% may car-share. Souvenirs shift to kitchen culture; 65% may buy design-led items. Humanoid helpers appeal to 74% in vacation homes.
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Travelers want more — and hotels must keep up

🗺 Oct 21, 2025, Priceline's 2026 "Where to Next?" report highlights travel trends. 65% prioritize “treat-yourself” trips, with Gen Z leading at 80% for one-day deals. 63% show renewed interest in the U.S. Midwest, 73% prefer nostalgic revisits, and 83% seek active beach experiences. College-town game days attract 64%, while 59% unplug from digital life. AI tools like "Penny" enhance travel personalization. Economic uncertainty persists but "more" travel is the mindset.
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Uncertainty is bad for business

🏨 Oct 21, 2025: Phoenix hosts The Lodging Conference where U.S. hotel leaders express concern over constant policy shifts affecting travel demand. Economic unpredictability, tariffs, and political tensions disrupt planning, with Canadian travel to the U.S. dropping over 20%. While corporate travel is unevenly recovering, capital is poised to re-enter the market. Executives anticipate 2026 as a year of buying opportunities and growth, despite 2025 challenges. Marriott’s Leeny Oberg highlights tariff difficulties in managing costs.
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  • 2 min

​City Lodge Hotels bags 8 Loeries

🏆 City Lodge Hotels, alongside TBWA Hunt Lascaris Johannesburg, triumphed at the Loeries 2025 in Africa and the Middle East, winning 8 awards from 23 shortlisted entries. The "Save Our Stay" campaign garnered a gold for Comedic Impact, silvers in Service Design and PR & Media Communication, and several bronzes across categories. The Loeries, now in its 47th year, is a prestigious annual event celebrating creative excellence. Zuki Jantjies, City Lodge's Sales and Marketing Director, was a judge this year.
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Global hotel reputation continues steady improvement

🛌 Oct 20, 2025: The Q3 2025 Shiji ReviewPro Global Guest Experience Benchmark analyzed 11.5 million reviews from 11,200 hotels worldwide. The Global Review Index rose to 86.8%, with North America at 89.6% and the Middle East at 86.1%. Hotels responded to 65.6% of reviews globally, with an average response time of 3 days. Service and staff improved (+0.5 and +0.4), while room and cleanliness declined. Luxury hotels had the highest GRI at 87.7%.
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Mandarin Oriental being taken private at $4.2 bln valuation

💰 Hong Kong-based Jardine Matheson will acquire remaining shares of Mandarin Oriental Hotel Group, valued at $4.2 billion, and take it private. The company offers $3.35 per share, a 52% premium over the last unaffected price of $2.20 on Sept. 29. Mandarin Oriental operates 44 hotels in 27 countries. Recent sales include 13 floors of its Hong Kong hotel for $925 million. By June 2025, it reported a 45% profit increase to $798 million.
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  • 20 min

Branded Residences Are Turning Hotel Brands into Lifestyle Assets

🏠 Branded residences are booming globally due to increasing wealth and lifestyle shifts post-pandemic. Dubai leads with $8.5 billion sales in H2 2024, while Miami hosts 42 active projects. The market, dominated by hotel brands (79%), sees growth in non-hotel sectors like fashion and automotive. The UHNWI demand for private, luxury living drives standalone residences. Developers and brands benefit from high returns and loyalty, with major hotspots in New York, London, and emerging markets like Saudi Arabia.
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PoB Hotels unveils 2026 luxury travel trends

🏨 UK, 2026: Pride of Britain Hotels’ report reveals affluent travelers (1,646 surveyed) favor heritage stays (75%) and multigenerational travel (19%, up 7%). Most (over 50%) take three UK breaks annually, planning to continue in 2026. Couples dominate at 79%, with friend groups rising to 28%. Bookings often occur within days or hours (reported by 75% of hoteliers). Hidden charges frustrate 69% of guests. Direct bookings are preferred, influenced by transparent pricing and perks.
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