Marketing

🏨 Hotels face revenue loss due to avoidable OTA mismanagement. Discounts stack, leading to 60-80% given away unknowingly. Poor photos and wrong map pins lower bookings. Slow responses hurt rankings. B2B rates sometimes leak into B2C channels, disrupting rate parity. Overusing visibility tools raises costs. Solutions include using STAAH for rate consistency, professional photography, and faster review responses. Proper rate management maintains revenue without expanding the team. Jacky Huang from GetGuest emphasizes strategic OTA use to improve hotel growth.

📱 Jul 2, 2025: Gen Z reshapes hotel discovery, emphasizing peer content on platforms like TikTok, Reddit, Yelp, and Instagram over traditional brand searches. SOCi’s 2025 Consumer Behavior Index reveals one-third of 18–34-year-olds feel less brand loyal. Preferences lean towards price, quality, and user-generated content. Hotels must adapt their strategies, focusing on authenticity and multi-platform engagement. Reliable Wi-Fi is crucial for tech-savvy Gen Z and millennial travelers, according to a Cox Business survey.

📰 June 29, 2025, Vanshikha Dhar at Hotelogix Blog shares 7 essential tips for hotel channel manager software to optimize distribution. Focus areas include error reduction, rate parity enforcement, and OTA performance tracking. These practices are aimed at enhancing booking efficiency and improving hotel operations. For further insights, visit the full article on Hotelogix's blog.

📱 The Ritz-Carlton outpaced 181 luxury brands to clinch a Cannes Lion Gold award for advertising. The ad, featuring Josh Hutcherson, cost under $1 million to make, achieving 50 million impressions and becoming the most-shared content for Marriott International's luxury portfolio last year. Jamie F. Kerr highlighted this as the first hospitality brand campaign to win in the luxury category. The campaign was innovatively crafted without an ad agency, involving a streetwear fashion brand and a new production company.

🌏 In 2025, Loveholidays expanded to the Netherlands, following its success in Ireland (2016), Germany (2023), and Austria (2024). It offers billions of package holiday combinations, over 40,000 hotels, and flights from all major airlines through its weloveholidays brand. As the UK’s third-largest ATOL holder, it captures 12% of the Irish population's travel market. In Germany and Austria, it operates profitably. Dutch travelers benefit from flexible payment options, including iDeal.

💸 Jun 27, 2025, Booking.com, Netherlands: Booking.com faces a mass legal claim by Dutch consumer groups, accused of inflating hotel prices since 2013. The Consumers’ Association and CCC Foundation allege anti-competitive practices. Public interest crashed the association’s website. Booking.com denies allegations, emphasizing price transparency, and notes it has removed price parity clauses in Europe. Despite accusations of deceptive marketing tactics, Booking.com claims its practices align with consumer expectations and regulations. Read more on [NL Times](https://nltimes.nl/2025/06/26/bookingcom-denies-price-inflation-allegations-amid-mass-legal-action).

📅 2023 study reveals 65% of travelers prefer direct hotel bookings online. The SwiftBook Booking Engine boosts direct bookings by up to 37% when using widgets like Date Option, Book Now, and FAR. Widgets allow real-time availability checks, direct bookings, and custom branding. Integrate on homepages, headers, and promotions for best results. Customize with SwiftBook Widget Builder for tailored experiences. Optimize with strategic placement, exclusive offers, and A/B testing to maximize conversion rates.

📰 Accor's 2024 campaign for Paris 2024 Olympics highlighted Kauli Vaast's Seine surfing and garnered 5 million views, boosting brand visibility. Pierre & Vacances' humorous 2024 campaign solidified its family holiday leadership by enhancing brand perception. Hilton's ‘10-Minute TikTok’ broke records with 6.5 million views, 35% subscriber growth, and a 93.5% positive sentiment, attracting over 100,000 new members. Campaigns significantly increased engagement and brand positioning on social media platforms.

📈 STAAH SwiftBook's integration with Google Booking Links is boosting direct revenue for thousands of properties globally. When? 2025. Where? Worldwide. What? The integration enhances visibility on Google Hotel Search, allowing hotels to present direct booking links alongside OTAs. How? By sending real-time rates and availability from SwiftBook directly to Google's search results, bypassing intermediaries and commissions. Why? To increase direct, commission-free bookings and control over the customer journey, solving common challenges faced by hoteliers in digital visibility.