Marketing

Brands today have to balance competing needs: more digital content to drive engagement, but also more consistency to drive long-term effectiveness. Marketers today face a dilemma. They’re caught between two…

You could be losing precious direct bookings because of some common website and booking engine mistakes. Let’s find and fix them. Running a hotel is no small task. Between managing…

How to position your property for maximum visibility, direct bookings, and long-term growth from day one Jun 3, 2025 Launching an independent hotel in today’s competitive hospitality landscape requires a…

A cost-cutting move to reduce fraud and improve efficiency has left thousands of small partners scrambling – and raised questions about the future of affiliate marketing in travel Jun 2,…

This article was written by Hospitality Technology. Click here to read the original article Breaking down your audience into different segments with specific messages and offers drives engagement, clicks, and…

World-renowned luxury hospitality brand, Fairmont Hotels & Resorts, today reveals its new global brand campaign, Fairmont Presents ”Make Special Happen”. Paying homage to the brand’s centurion heritage as host to some of the world’s most…

The OTA’s mass termination of affiliate partnerships signals a broader shift in how major OTAs engage with content creators May 26, 2025 In a sudden and sweeping move, Booking.com has…

This article was written by Mauricio Prieto. Click here to read the original article AI agents are moving from assistants to actors. Google is collapsing discovery and purchase into a…