Marketing

📈 Google disabled the &num=100 parameter, impacting SEO tools' costs and data accuracy. On September 10, impressions dropped by 35,431 on desktop, plummeting to 149,673 by September 13. The change increases the cost of tracking SERP results tenfold for SEO tools. Keyword research and competitive analysis become harder as delving deep into SERPs is more difficult. Google Search Console data might now reflect more accurate user engagement metrics, reducing bot traffic influence.

🌐 Booking might prefer ChatGPT as a paid channel, leveraging its marketing muscle and margins to dominate the space, similar to its strategy with Google. Paid channels allow companies to buy top positions, giving competitive advantages to those with substantial resources.

💻 Extended Stay America (ESA) launched Client Connect to enhance long-term stays for business travelers. Available immediately, it offers dedicated account management and streamlines existing services under one platform. With over 30 years of expertise, ESA targets construction crews, traveling nurses, and military personnel. Client Connect provides flexible booking, affordable rates, billing simplification, and nationwide amenities across 700 properties. ESA commits to evolving the program, driven by client feedback and changing business travel needs.

📱 Meta's Andromeda AI and TikTok's algorithm advancements are transforming advertising on platforms into one-to-one hyper-personalized interactions. Brands must now provide more creative content than ever before, which is costly to produce manually. Tests show that increased creative diversity boosts revenue by 19% and ROAS by up to 38%. To address this, Nest Commerce's Hummingbird generates unlimited assets efficiently, ensuring brand safety and control. This innovation is set to revolutionize paid social media strategies.

📚 Boston University professor Leora invested two years writing a book, released on September 15, 2024, focusing on marketing as critical and strategic thinking. She emphasizes education over selling, hospitality as marketing, and adapting to digital and physical visibility. Leora's teaching at ESSEC Business School involved practical marketing projects, and her students' input shaped the book. Her approach includes a scorecard for strategic and critical thinking, with her work even sparking job offers for students.

📶 Sep 15, 2025, hotels globally: The Hotels Network introduces a promotion offering 1GB of free eSIM data for travelers booking directly through a hotel’s website. This perk is designed to discourage the use of OTAs like Booking.com and Expedia. The eSIM data is automatically activated upon arrival, requiring no SIM swapping or roaming charges. Hotels integrate this into their personalization platforms effortlessly, enhancing direct booking appeal and boosting customer loyalty.