Marketing

🏨 Expedia and Airbnb are closing the gap with Booking.com, with Expedia's room-night growth recently surpassing Booking.com, reshaping the competitive landscape as of November 18, 2025. Hotels need strategic adaptation, focusing on diversifying demand sources and enhancing direct booking funnels. Airbnb expands into hotels, enhancing its discovery platform. Expedia leverages loyalty and AI for growth. Despite Booking.com's strong position, its competitive edge faces challenges. The shift in distribution dynamics requires hotels to rethink strategy.

🧦 Apple has introduced a $230 "sock" for phones, sparking lessons for the hospitality industry. Despite its irrational concept, it sold out, highlighting that emotion trumps logic in consumer behavior. The product evokes 2000s nostalgia, suggesting hotels could leverage retro themes for high perceived value. Apple’s strategy emphasizes creating demand through small details rather than expensive renovations. Targeting niche markets instead of a broad audience can boost revenues, as demonstrated by Apple's targeted approach.

💰 Beverly D’Angelo teams up with Wyndham to offer a special campaign for Wyndham Rewards members. From now until December 31, members can receive a complimentary, one-level status upgrade. Wyndham Rewards features four membership levels: Blue, Gold, Platinum, and Diamond. Each level offers increasing benefits, including additional points per stay and perks like late checkout and suite upgrades. This initiative aims to enhance travel experiences during the busy holiday season.

Building on the creative success of Marea Beverly Hills, the hospitality group deepens its collaboration with the digital agency to enhance discoverability for its Manhattan restaurant. Influence Society, the design-driven…

📍 Know your hotel’s unique selling points like luxury or sustainability. Understand your ideal customer’s lifestyle to personalize marketing. Innovate by offering unique experiences. Build brand awareness months before opening through social media and PR. Use pre-opening offers to create urgency. These strategies help differentiate your hotel and attract the right guests for a successful launch.

🏨 More than 300 partners attended loveholidays' inaugural Partner Appreciation Awards at the Marriott Hotel Grosvenor Square, London. The event unveiled the Most Loved Hotel Awards, based on 215,000 reviews over 12 months. Over 1,000 hotels in 40 destinations were honored as Most Loved in Destination, and 275 hotels received the Most Loved Worldwide accolade, achieving a 4.5/5 customer rating. Special Recognition Awards were presented to 38 partners. Enhanced visibility on loveholidays' platform will benefit award-winning properties.